學習面對具有多種用途的有限資源時，如何加以選擇來極大化效用、利潤與效率，並促進經濟的穩定、成長與公平。Learn how to make choices when faced with limited resources that have multiple uses to maximize utility, profit, and efficiency, and to promote economic stability, growth, and equity.
本課程目的: 以建立學生經濟學基本概念，學習面對有限資源，如何選擇來極大化效用、利潤與效率，培養學生作決策時，具成本效益分析之能力，將來面對財經環境與經營管理議題，都能夠運用經濟學專業知識之思考模式。主要內容如下:1.消費者與廠商選擇理論:包含供給與需求、市場均衡分析、生產者決策、完全競爭市場、獨佔、外部效果與公共財。2.總體經濟學導論：如國民所得的意義與衡量、經濟福利、經濟成長、物價膨脹與貨幣政策、國際貿易等經濟觀念。
The purpose of this course: To establish students' basic concepts of economics, learn how to make choices to maximize utility, profit and efficiency when faced with limited resources, and to cultivate students' ability to perform cost-benefit analysis when making decisions, so that they can face the financial environment and business management in the future. On all topics, the thinking mode of economics professional knowledge can be used. The main contents are as follows: 1. Consumer and manufacturer choice theory: including supply and demand, market equilibrium analysis, producer decision-making, perfectly competitive markets, monopoly, external effects and public goods. 2. Introduction to general economics: economic concepts such as the meaning and measurement of national income, economic welfare, economic growth, price inflation and monetary policy, international trade, etc.
(A)教科書:
1、經濟學:（2016，七版），張清溪、許嘉棟、劉鶯釧、吳聰敏合著，台北翰蘆圖書出版有限公司。
2、其他輔助教材(國內外經濟金融時事問題研討與分享),此部份講義不定期由授課教師提供。
(B)參考書 :以下參考書僅供參考,不必購買。
1、經濟學(2015，第八版)，毛慶生、朱敬一、林全、許松根、陳添枝、陳思寬、黃朝熙等合著，華泰文化事業有限
公司。
2、21世紀全球視野 (2010，第一版)，霍德明、熊秉元、胡春田、巫和懋等合著，雙葉書廊有限公司。
3、Economics，Global Edition(2019，Thirteenth edition)，Michael Parkin，Pearson Education Limited.
4、Principles of Economics(2017，Eighth edition)，N. Gregory Mankiw，Boston，MA : Cengage Learning.
(A)Textbook:
1. Economics: (2016, seventh edition), co-authored by Zhang Qingxi, Xu Jiadong, Liu Yingchuan, and Wu Chongmin, Taipei Hanlu Book Publishing Co., Ltd.
2. Other auxiliary teaching materials (discussions and sharing of current economic and financial issues at home and abroad), this part of the lecture notes will be provided by the lecturer from time to time.
(B) Reference books: The following reference books are for reference only and do not need to be purchased.
1. Economics (2015, eighth edition), co-authored by Mao Qingsheng, Zhu Jingyi, Lin Quan, Xu Songgen, Chen Tianzhi, Chen Sikuan, Huang Chaoxi, etc., Huatai Cultural Enterprise Co., Ltd.
company.
2. Global Perspective in the 21st Century (2010, first edition), co-authored by Huo Deming, Xiong Bingyuan, Hu Chuntian, Wu Hemao, etc., Shuangye Book Gallery Co., Ltd.
3. Economics, Global Edition (2019, Thirteenth edition), Michael Parkin, Pearson Education Limited.
4. Principles of Economics (2017, Eighth edition), N. Gregory Mankiw, Boston, MA: Cengage Learning.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 小考小考 Quiz |
20 | 期中考與期末考前各舉行 2次 |
| 期中考期中考 midterm exam |
30 | |
| 期末考期末考 final exam |
30 | |
| 出席紀錄成績出席紀錄成績 Attendance record results |
20 |
