使學生能了解典型「經濟學」之基本內容，進一步將此課程應用在日常經貿事物之經濟分析，並作為未來進階課程(個體經濟、總體經濟、產業經濟、管理經濟、貨幣銀行、財政理論與政策、財務管理、投資學、國際貿易理論與政策、國際金融、經濟數學、計量經濟…)之基礎。

Enable students to understand the basic content of typical "economics", further apply this course to the economic analysis of daily trade things, and serve as the basis for future advanced courses (personal economy, overall economy, industry economy, management economy, currency banking, financial theory and policy, financial management, investment, international trade theory and policy, international finance, economic mathematical, quantitative economy...).

本課程目的: 以建立學生經濟學基本概念，學習面對有限資源，如何選擇來極大化效用、利潤與效率，培養學生作決策時，具成本效益分析之能力，將來面對財經環境與經營管理議題，都能夠運用經濟學專業知識之思考模式。主要內容如下:1.消費者與廠商選擇理論:包含供給與需求、市場均衡分析、生產者決策、完全競爭市場、獨佔、外部效果與公共財。2.總體經濟學導論：如國民所得的意義與衡量、經濟福利、經濟成長、物價膨脹與貨幣政策、國際貿易等經濟觀念。

The purpose of this course is to establish basic economic concepts for students, learn limited resources, how to choose to maximize utility, profit and efficiency, cultivate students' decision-making skills, have the ability to analyze costs and benefits, and to face financial environment and business management issues, and use the thinking model of professional economic knowledge. The main contents are as follows: 1. Consumer and manufacturer selection theory: including supply and demand, market balanced analysis, producer decisions, complete competition for the market, independent ownership, external effects and public finance. 2. General economic research discussion: such as the meaning and measurement of national income, economic welfare, economic growth, price inflation and currency policy, international trade and other economic concepts.

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