管理經濟學探討如何運用經濟學理論作出合理的管理決策，內容包含產業競爭分析、廠商策略、企業內部資源配置與協調等。這門課將幫助學生了解產業競爭、廠商策略和企業組織相關的經濟學理論，並能應用經濟理論解釋產業、廠商行為的策略意涵，進而能夠將經濟學分析應用於解決企業管理決策問題。Managerial economics explores how to use economic theories to make reasonable management decisions. The content includes industry competition analysis, manufacturer strategies, internal resource allocation and coordination of enterprises, etc. This course will help students understand the economic theories related to industrial competition, manufacturer strategies and corporate organization, and be able to apply economic theory to explain the strategic implications of industry and manufacturer behavior, and then be able to apply economic analysis to solve corporate management decision-making problems.
這是一門跨學科的課程，以交易成本的觀點來解析經濟組織（主要是企業）的管理問題。涵蓋主題為：管理學中的溝通、協題和誘因問題。經由這門課，學生可瞭解企業的運作模式和管理問題的本質，並對這些問題的解決有初步的掌握。
This is an interdisciplinary course that analyzes management issues of economic organizations (mainly enterprises) from a transaction cost perspective. The topics covered are: communication, coordination and inducement issues in management. Through this course, students can understand the operating model of enterprises and the nature of management problems, and have a preliminary grasp of the solutions to these problems.
McGuigan, Moyer, and Harris (2017), Managerial Economics: Applications, Strategies and Tactics, 14 ed., Cengage. [中譯本：胡均立、邱俊榮（2017），《管理經濟學》，14 版，華泰文化。]
McGuigan, Moyer, and Harris (2017), Managerial Economics: Applications, Strategies and Tactics, 14 ed., Cengage. [Chinese translation: Hu Junli, Qiu Junrong (2017), "Managerial Economics", 14th edition, Huatai Culture. ]
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|
