應用個體經濟理論、產業經濟理論以及管理學概念以了解企業組織在所處經營環境中之策略性規劃問題。主要內容包括策略性思考架構、價格策略以及非價格策略。授課內容與方式主要在於經濟原理與實務應用的結合，以進一步啟發學生對於經濟學理的認識與興趣。

Apply individual economic theory, industrial economic theory and management concepts to understand the strategic planning issues of enterprise organizations in their operating environment. The main content includes strategic thinking structure, price strategy and non-price strategy. The teaching content and methods mainly focus on the combination of economic principles and practical applications to further inspire students' understanding and interest in economic theory.

應用個體經濟理論、產業經濟理論以及管理學概念以了解企業組織在所處經營環境
中之策略性規劃問題。主要內容包括策略性思考架構、價格策略以及非價格策略。
授課內容與方式主要在於經濟原理與實務應用的結合，以進一步啟發學生對於經濟
學理的認識與興趣。

Apply individual economic theory, industrial economic theory and management concepts to understand the business environment in which business organizations operate
strategic planning issues. The main content includes strategic thinking structure, price strategy and non-price strategy.
The teaching content and methods mainly focus on the combination of economic principles and practical applications to further inspire students to understand economics.
Academic understanding and interest.

1.Mulligan, J.S., Managerial Economics-Strategy for Profit
2.Oster, S.M., Modern Competitive Analysis

1.Mulligan, J.S., Managerial Economics-Strategy for Profit
2.Oster, S.M., Modern Competitive Analysis