1. 了解研究的流程和理論的功能
2. 了解研究的主要概念
3. 了解研究方法的基本議題：測量、樣本、信度、效度、研究倫理
4. 操作方法：資料蒐集及資料分析
5. 能研讀、分析圖書資訊相關研究報告
6. 能研擬及撰寫論文研究計畫書及簡報製作及技巧
1. Understand the process of research and the functions of theory
2. Understand the main concepts of research
3. Understand the basic questions of research methods: measurement, sample, reliability, validity, research ethics
4. Operation method: data collection and data analysis
5. Be able to study and analyze book information related research reports
6. Be able to study and write research plans and briefings and techniques
Giving the overview of Research Methods and insights into Research Methods components. Main topics include:
1.Clarifying the research question.
2.Research design strategy.
3.Data collection & preparation.
4.Data Analysis & interpretation.
5.Research reporting.
6.Management decision.
Giving the overview of Research Methods and insights into Research Methods components. Main topics include:
1.Clarifying the research question.
2. Research design strategy.
3.Data collection & preparation.
4.Data Analysis & interpretation.
5. Research reporting.
6. Management decision.
• 張紹勳 (2007) 研究方法, 滄海書局, 04-27088787
• 楊正學 (2007) 實務專題製作: 企業研究方法的實踐, 新文京開發出版社, 02, 2244-8188
• Zhang Shuo (2007) Research Methods, Huahai Book Bureau, 04-27088787
• Yang Zhengxue (2007) Production of practical topics: The practicality of corporate research methods, Xinwenjing Development Press, 02, 2244-8188
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂出席率及互動課堂出席率及互動 Class attendance and interaction |
40 | 出席狀況與課堂中參予為此課程40% |
| 期中考 期中考 Midterm exam |
20 | 期中考包含簡答、選擇及是非題 |
