本課程屬研究方法基礎課程，目標是讓學生建立對企業管理領域研究之基礎概念，也就是針對企業所面臨的管理問題，界定為研究之問題，利用科學之研究方法，進行資料蒐集與分析，以提供管理決策所需之資訊。藉由本課程，修課同學將初具研究方法之基本概念與研究流程所需之知識，培養日後針對企業所面臨之問題或管理領域議題進行基礎研究或應用研究之能力。This course is a basic course on research methods. The goal is to enable students to establish basic concepts in research in the field of business management. That is, to define the management problems faced by enterprises as research problems and use scientific research methods to collect and analyze data. To provide the information needed for management decisions. Through this course, students will initially acquire the basic concepts of research methods and the knowledge required for research processes, and develop the ability to conduct basic or applied research on problems faced by enterprises or issues in the management field in the future.
本課程是研究方法的基礎課程，課程目的是要讓研究所學生具備進行企業管理領域研究的基本觀念、知識及技能。因此課程目標在讓修課同學能夠：
1. 建立企業研究之基本概念。
2. 熟悉企業研究之程序。
3. 瞭解各種研究之設計。
4. 學會衡量方法、問卷設計及抽樣。
5. 簡介質化研究方法及各種數量分析方法。
本課程將利用教師課程講授、研究論文研討、上機實習、及進行研究報告等方法，培養修課同學研究方法的基本觀念、知識及技能，以便有基本的能力閱讀企業管理領域的論文，並奠定進行企業管理領域研究的基礎。
This course is a basic course on research methods. The purpose of the course is to equip graduate students with the basic concepts, knowledge and skills for conducting research in the field of business management. Therefore, the goal of the course is to enable students taking the course to:
1. Establish the basic concepts of enterprise research.
2. Be familiar with corporate research procedures.
3. Understand the design of various studies.
4. Learn measurement methods, questionnaire design and sampling.
5. Introduction to qualitative research methods and various quantitative analysis methods.
This course will use teacher lectures, research paper discussions, computer internships, and research reports to cultivate the basic concepts, knowledge and skills of research methods in the students, so that they can have the basic ability to read papers in the field of business management, and Lay the foundation for conducting research in the field of business management.
Cooper, D. R., & Schindler, P. S., 2014. Business Research Methods (12th Ed.). New York: McGraw-Hill.
Cooper, D. R., & Schindler, P. S., 2014. business research methods (12the.). New York: McGraw-hill.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期末考期末考 final exam |
30 | |
| 期中/期末口頭報告期中/期末口頭報告 Midterm/Final Oral Report |
25 | |
| 期末書面報告期末書面報告 Final written report |
25 | |
| 課堂參與（文章導讀、參與討論、論文心得報告、出席狀況）課堂參與（文章導讀、參與討論、論文心得報告、出席狀況） Class participation (article introduction, discussion participation, paper report, attendance status) |
20 |
