本課程主要講授進階多變量統計分析與個案研究；透過本課程之訓練，除了可顯著提升學生在論文寫作之質量外，更是畢業後面對研究方法學習之利基。

This course mainly teaches advanced multi-variable statistical analysis and case study; through the training of this course, in addition to significantly improving the quality of students' writing, it is also a niche for learning research methods after graduation.

本課程是研究方法的基礎課程，課程目的是要讓研究所學生具備進行企業管理領域研究的基本觀念、知識及技能。因此課程目標在讓修課同學能夠：
1. 建立企業研究之基本概念。
2. 熟悉企業研究之程序。
3. 瞭解各種研究之設計。
4. 學會衡量方法、問卷設計及抽樣。
5. 簡介質化研究方法及各種數量分析方法。
本課程將利用教師課程講授、研究論文研討、上機實習、及進行研究報告等方法，培養修課同學研究方法的基本觀念、知識及技能，以便有基本的能力閱讀企業管理領域的論文，並奠定進行企業管理領域研究的基礎。

This course is a basic course of research methods. The purpose of the course is to enable the students of the institute to have the basic concepts, knowledge and skills to conduct corporate management research. Therefore, the course goal is to allow students in the course to:
1. Establish the basic concept of enterprise research.
2. Be familiar with the procedures of enterprise research.
3. Understand the design of various researches.
4. Learn how to measure, questionnaire design and sampling.
5. Introduction to quality research methods and various quantitative analysis methods.
This course will use teacher course lectures, research and discussions, study and practice, and conduct research reports to cultivate the basic concepts, knowledge and skills of the research methods in the course, so as to have the basic ability to read articles in the field of enterprise management and lay the foundation for conducting research in the field of enterprise management.

吳萬益 企業研究方法 華泰文化

Wu Wanyi Corporate Research Methods Huatai Culture