本課程主要講授進階多變量統計分析與個案研究；透過本課程之訓練，除了可顯著提升學生在論文寫作之質量外，更是畢業後面對研究方法學習之利基。This course mainly teaches advanced multivariate statistical analysis and case studies. Through the training in this course, not only can the quality of students' paper writing be significantly improved, it will also serve as a foundation for learning research methods after graduation.
本課程是研究方法的基礎課程，課程目的是要讓研究所學生具備進行企業管理領域研究的基本觀念、知識及技能。因此課程目標在讓修課同學能夠：
1. 建立企業研究之基本概念。
2. 熟悉企業研究之程序。
3. 瞭解各種研究之設計。
4. 學會衡量方法、問卷設計及抽樣。
5. 簡介質化研究方法及各種數量分析方法。
本課程將利用教師課程講授、研究論文研討、上機實習、及進行研究報告等方法，培養修課同學研究方法的基本觀念、知識及技能，以便有基本的能力閱讀企業管理領域的論文，並奠定進行企業管理領域研究的基礎。
This course is a basic course on research methods. The purpose of the course is to equip graduate students with the basic concepts, knowledge and skills for conducting research in the field of business management. Therefore, the goal of the course is to enable students taking the course to:
1. Establish the basic concepts of enterprise research.
2. Be familiar with corporate research procedures.
3. Understand the design of various studies.
4. Learn measurement methods, questionnaire design and sampling.
5. Introduction to qualitative research methods and various quantitative analysis methods.
This course will use teachers' lectures, research paper discussions, computer internships, and research reports to cultivate the basic concepts, knowledge and skills of research methods in the course students, so that they can have the basic ability to read papers in the field of business management, and Lay the foundation for conducting research in the field of business management.
吳萬益 企業研究方法 華泰文化
Wu Wanyi Corporate Research Methods Huatai Culture
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 class participation |
30 | |
| 學生實作報告(一)學生實作報告(一) Student Implementation Report (1) |
35 | |
| 學生實作報告(二)學生實作報告(二) Student Implementation Report (2) |
35 |
