1. 了解研究的流程和理論的功能
2. 了解研究的主要概念
3. 了解研究方法的基本議題：測量、樣本、信度、效度、研究倫理
4. 操作方法：資料蒐集及資料分析
5. 能研讀、分析圖書資訊相關研究報告
6. 能研擬及撰寫論文研究計畫書及簡報製作及技巧
1. Understand the research process and theoretical functions
2. Understand the main concepts of the research
3. Understand the basic issues of research methods: measurement, sample, reliability, validity, research ethics
4. Operation method: data collection and data analysis
5. Able to study and analyze research reports related to book information
6. Ability to develop and write thesis research proposals and presentation production and skills
This course will introduce students to a variety of issues, concepts and methodological techniques popularly used in hospitality research in Taiwan or elsewhere. This course is intended to help you familiarize with a wide rang of research topics in the hospitality industry and equip you with skills necessary for independent study of research methods.
It is expected, after finishing this course, students can have the basic knowledge and skills to conduct research independently. These skills and knowledge will also help you to get ready for your thesis as well as the future graduate school’s work.
This course will introduce students to a variety of issues, concepts and methodological techniques popularly used in hospitality research in Taiwan or elsewhere. This course is intended to help you familiarize with a wide rang of research topics in the hospitality industry and equip you with skills necessary for independent study of research methods.
It is expected, after finishing this course, students can have the basic knowledge and skills to conduct research independently. These skills and knowledge will also help you to get ready for your thesis as well as the future graduate school’s work.
• 張紹勳 (2007) 研究方法, 滄海書局, 04-27088787
• 楊正學 (2007) 實務專題製作: 企業研究方法的實踐, 新文京開發出版社, 02, 2244-8188
• Zhang Shaoxun (2007) Research Methods, Canghai Bookstore, 04-27088787
• Yang Zhengxue (2007) Practical topic production: the practice of enterprise research methods, New Bunkyo Development Press, 02, 2244-8188
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂出席率及互動課堂出席率及互動 Class attendance and interaction |
40 | 出席狀況與課堂中參予為此課程40% |
| 期中考 期中考 midterm exam |
20 | 期中考包含簡答、選擇及是非題 |
| 紙本計劃書及口頭簡報PPTs紙本計劃書及口頭簡報PPTs Paper plan and oral presentation PPTs |
30 | 計劃書繳交期限為 2020年1月 7日 晚上10點前上傳。 • 電子檔紙本計劃書及口頭簡報PPTs 2021 年1月5日 晚上10點前上傳 • 紙本計劃書及紙本簡報PPTs 於2020 年1月6日 上課前繳交 • 最少6頁 包括 ( 1頁封面 + 4頁內文+1頁文獻出處, 新細明體,字體12，上下左右2.54cm) |
| 計劃書口頭簡報計劃書口頭簡報 Plan oral presentation |
10 | 10分鐘口頭報告 |
