本課程之主要目的在介紹個體經濟之相關基礎理論及探討經濟現象與問題，培養學生重視整體經濟現象與問題，並對各種經濟問題及其解決之道得以充分了解。本學期授課內容與研究範疇為個體經濟學，主要分為兩大主題:消費者行為分析與廠商(生產者)行為分析，課程內容包含經濟學導論、市場運作、消費者選擇理論、廠商生產理論及成本分析與市場結構等。The main purpose of this course is to introduce relevant basic theories of individual economy and explore economic phenomena and problems, so as to train students to pay attention to overall economic phenomena and problems, and to fully understand various economic problems and their solutions. The teaching content and research scope of this semester is individual economics, which is mainly divided into two major themes: consumer behavior analysis and manufacturer (producer) behavior analysis. The course content includes introduction to economics, market operations, consumer choice theory, and manufacturer production theory. and cost analysis and market structure, etc.
本課程目的: 以建立學生經濟學基本概念，學習面對有限資源，如何選擇來極大化效用、利潤與效率，培養學生作決策時，具成本效益分析之能力，將來面對財經環境與經營管理議題，都能夠運用經濟學專業知識之思考模式。主要內容如下:1.消費者與廠商選擇理論:包含供給與需求、市場均衡分析、生產者決策、完全競爭市場、獨佔、外部效果與公共財。2.總體經濟學導論：如國民所得的意義與衡量、經濟福利、經濟成長、物價膨脹與貨幣政策、國際貿易等經濟觀念。
The purpose of this course: To establish students' basic concepts of economics, learn how to make choices to maximize utility, profit and efficiency when faced with limited resources, and to cultivate students' ability to perform cost-benefit analysis when making decisions, so that they can face the financial environment and business management in the future. On all topics, the thinking mode of economics professional knowledge can be used. The main contents are as follows: 1. Consumer and manufacturer choice theory: including supply and demand, market equilibrium analysis, producer decision-making, perfectly competitive markets, monopoly, external effects and public goods. 2. Introduction to general economics: economic concepts such as the meaning and measurement of national income, economic welfare, economic growth, price inflation and monetary policy, international trade, etc.
指定教材：
Michael Parkin, Economics, 14th edition, 雙葉書廊代理。
其他參考書目 :
1.胡春田等，經濟學概論，2006，三版，雙葉書廊有限公司。
2.毛慶生等，基礎經濟學，2007，四版，華泰文化事業股份有限公司。
3.沈中華、黃台心，經濟學原理，2007，新陸書局股份有限公司。
4.張清溪等，經濟學，2007，三版，翰蘆圖書出版有限公司。
Designated teaching materials:
Michael Parkin, Economics, 14th edition, agent of Shuangye Bookstore.
Other bibliographies:
1. Hu Chuntian et al., Introduction to Economics, 2006, third edition, Shuangye Bookstore Co., Ltd.
2. Mao Qingsheng et al., Basic Economics, 2007, fourth edition, Huatai Cultural Industry Co., Ltd.
3. Shen Zhonghua, Huang Taixin, Principles of Economics, 2007, Xinlu Book Company Co., Ltd.
4. Zhang Qingxi et al., Economics, 2007, third edition, Hanlu Book Publishing Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績平時成績 usual results |
30 | 包含小考、課堂參與等成績。 |
| 期中考期中考 midterm exam |
30 | 考試範圍Ch1~Ch5 |
| 期末考期末考 final exam |
40 | 考試範圍Ch6、Ch8、Ch10~Ch11 |
