經濟學係現代工商業社會所必備的知識，因人們慾望無限，而可用資源卻相對有限，故如何選擇，才可獲得最大滿足、最大利潤或報酬率，以及最有效率的資源配置等，皆為理性者所關切。本課程旨在於探討個體的選擇行為，包括消費者行為、不確定性與消費者行為、廠商生產理論與成本分析、利潤極大化與競爭供給、競爭市場分析等。使學生對經濟決策、經濟活動與經濟制度有進一步的認知。課程將採適當之圖形及數學分析工具，闡述各種經濟理論架構，並結合分析日常生活相關的經濟議題。期使兼顧理論與實務、經濟學生活化，使學生對自己生活及社會發展，多一份理性智慧與判斷能力。The knowledge necessary for economics and modern business society is that people have unlimited desires and relatively limited resources, so how to choose to obtain the maximum satisfaction, maximum profit or return rate, and the most efficient resource allocation are all What the rational ones care about. This course aims to explore individual selection behaviors, including consumer behavior, indetermination and consumer behavior, manufacturer production theory and cost analysis, profitability and competitive supply, competitive market analysis, etc. Enable students to further understand economic decisions, economic activities and economic systems. The course will adopt appropriate graphics and mathematical analysis tools to describe various economic theory structures and combine economic issues related to daily life. In order to make the theory and practice, economic life more rational and intelligent, students can develop more rational wisdom and judgment skills in their lives and social development.
經濟學旨在探討人們在有限的資源下如何做選擇？以及人們所選擇的活動，會造成什麼樣的結果？由於人們受到利己心的驅使，在資源（預算限制）及制度（法律規範）等限制條件下，會做理性選擇，以爭取最大私利，故個體經濟學亦可視為研究人類選擇行為的學問。長久以來，經由理論及實證研究的發展，經濟學已建構出一系列的模型，可用來解釋或預測經濟活動的結果。本課程旨在分析個別決策者（消費者、廠商）的選擇行為，及由此所導致的市場價格及資源配置狀況，以期對經濟活動（或行為）有更佳的瞭解。本課程屬於進階課程，著重在細膩分析，有較多模型或圖形的討論。課程內容包括：消費者選擇理論與應用、不確定狀況下之選擇、生產與成本、競爭性市場、不完全競爭市場、獨占力下的定價行為、基本賽局理論、要素市場理論、一般均衡理論、訊息不對稱及市場失靈等。
Economics aims to explore how people choose under limited resources? And what results will the activities chosen by people cause? Since people are driven by selfishness, they will make rational choices under restrictions such as resources (budget restrictions) and systems (legal regulations) to compete for the greatest self-interest. Therefore, individual economics can also be regarded as a learning question for studying human choice behavior. Over the years, through the development of theoretical and practical research, economics has constructed a series of models that can be used to explain or predict the results of economic activities. This course aims to analyze the selection behavior of individual decision makers (consumers, manufacturers) and the resulting market prices and resource allocation conditions in order to have a better understanding of economic activities (or behavior). This course belongs to advanced courses, focusing on detailed analysis, and discussing more models or graphics. The course includes: consumer selection theory and application, selection under uncertain conditions, production and cost, competitive market, incomplete competition market, pricing behavior under independent occupation, basic competition theory, factor market theory, general balance theory , information is not correct or market loss, etc.
1.Pindyck, R.S. and D.L. Rubinfeld／Microeconomics, 9th edition. (2018)／華泰文化事業股份有限公司代理。
2.Pindyck, R.S. and D.L. Rubinfeld 原著；游慧光與林恭正譯著／個體經濟學(9版)／華泰文化事業股份有限公司。
1.Pindyck, R.S. and D.L. Rubinfeld/Microeconomics, 9th edition. (2018)/Agent by Huatai Culture and Industry Co., Ltd.
2.Pindyck, R.S. and D.L. Rubinfeld Original; translated by You Huiguang and Lin Gongzheng/Personal Economics (9th Edition)/Huathai Cultural Affairs Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與度課堂參與度 Class Participation |
20 | |
| 小考小考 Small exam |
20 | 分別於第七週與第十四週執行小考，每次小考佔總成績10% |
| 期中考期中考 Midterm exam |
25 | |
| 期末考期末考 Final exam |
25 |
