經濟學係現代工商業社會所必備的知識，因人們慾望無限，而可用資源卻相對有限，故如何選擇，才可獲得最大滿足、最大利潤或報酬率，以及最有效率的資源配置等，皆為理性者所關切。本課程旨在於探討個體的選擇行為，包括消費者行為、不確定性與消費者行為、廠商生產理論與成本分析、利潤極大化與競爭供給、競爭市場分析等。使學生對經濟決策、經濟活動與經濟制度有進一步的認知。課程將採適當之圖形及數學分析工具，闡述各種經濟理論架構，並結合分析日常生活相關的經濟議題。期使兼顧理論與實務、經濟學生活化，使學生對自己生活及社會發展，多一份理性智慧與判斷能力。

The Department of Economics is essential knowledge in modern industrial and commercial society. Because people have unlimited desires but relatively limited available resources, rational people are concerned about how to choose to obtain maximum satisfaction, maximum profit or rate of return, and the most efficient allocation of resources. This course aims to explore individual choice behavior, including consumer behavior, uncertainty and consumer behavior, manufacturer production theory and cost analysis, profit maximization and competitive supply, competitive market analysis, etc. To enable students to have a further understanding of economic decision-making, economic activities and economic systems. The course will use appropriate graphical and mathematical analysis tools to explain various economic theoretical frameworks and combine them with the analysis of economic issues related to daily life. The aim is to take into account both theory and practice, and to adapt economics to daily life, so that students can have more rational wisdom and judgment ability about their own lives and social development.

經濟學旨在探討人們在有限的資源下如何做選擇？以及人們所選擇的活動，會造成什麼樣的結果？由於人們受到利己心的驅使，在資源（預算限制）及制度（法律規範）等限制條件下，會做理性選擇，以爭取最大私利，故個體經濟學亦可視為研究人類選擇行為的學問。長久以來，經由理論及實證研究的發展，經濟學已建構出一系列的模型，可用來解釋或預測經濟活動的結果。本課程旨在分析個別決策者（消費者、廠商）的選擇行為，及由此所導致的市場價格及資源配置狀況，以期對經濟活動（或行為）有更佳的瞭解。本課程屬於進階課程，著重在細膩分析，有較多模型或圖形的討論。課程內容包括：消費者選擇理論與應用、不確定狀況下之選擇、生產與成本、競爭性市場、不完全競爭市場、獨占力下的定價行為、基本賽局理論、要素市場理論、一般均衡理論、訊息不對稱及市場失靈等。

Economics aims to explore how people make choices with limited resources? And what are the consequences of the activities people choose? Because people are driven by self-interest and make rational choices under the constraints of resources (budget constraints) and systems (legal norms) to strive for maximum self-interest, individual economics can also be regarded as the study of human choice behavior. For a long time, through the development of theoretical and empirical research, economics has constructed a series of models that can be used to explain or predict the results of economic activities. This course aims to analyze the choice behavior of individual decision makers (consumers, manufacturers) and the resulting market prices and resource allocation conditions, in order to have a better understanding of economic activities (or behaviors). This course is an advanced course, focusing on detailed analysis, with more discussion of models or graphics. Course contents include: consumer choice theory and application, choice under uncertainty, production and cost, competitive market, imperfectly competitive market, pricing behavior under monopoly power, basic game theory, factor market theory, general equilibrium theory, information asymmetry and market failure, etc.

1.Pindyck, R.S. and D.L. Rubinfeld／Microeconomics, 9th edition. (2018)／華泰文化事業股份有限公司代理。
2.Pindyck, R.S. and D.L. Rubinfeld 原著；游慧光與林恭正譯著／個體經濟學(9版)／華泰文化事業股份有限公司。

1.Pindyck, R.S. and D.L. Rubinfeld／Microeconomics, 9th edition. (2018)／Agent of Huatai Cultural Industry Co., Ltd.
2. Original work by Pindyck, R.S. and D.L. Rubinfeld; translation by You Huiguang and Lin Gongzheng/Individual Economics (9th edition)/Huatai Cultural Industry Co., Ltd.