課程目標 (Course Objectives)

1. Develop a beginning understanding of the conceptual foundations and methodological tools of quantitative and qualitative social research
2. Select appropriate quantitative and/or qualitative research methods to study a given vulnerable population or policy problem.
3. Locate, understand, critically analyze, and utilize professional hospitality management research reports and articles.
4. Indentify and discuss ethical issues related to research design and the reporting and use of research results.
5. Discuss issues related to sampling, measurement, data collection, and internal and external threats to validity.
6. To increase students’ awareness of how methodological issues being debated,
7. To develop a written research proposal and oral presentation.

Course Objectives

1. Develop a beginning understanding of the conceptual foundations and methodological tools of quantitative and qualified social research
2. Select appropriate quantitative and/or qualified research methods to study a given vulnerable population or policy problem.
3. Locate, understand, critically analyze, and utilize professional hospitality management research reports and articles.
4. Indentify and discuss ethical issues related to research design and the reporting and use of research results.
5. Discuss issues related to sampling, measurement, data collection, and internal and external threats to validity.
6. To increase students’ awareness of how methodological issues being debated,
7. To develop a written research proposal and oral presentation.

Giving the overview of Research Methods and insights into Research Methods components. Main topics include:
1.Clarifying the research question.
2.Research design strategy.
3.Data collection & preparation.
4.Data Analysis & interpretation.
5.Research reporting.
6.Management decision.

Giving the overview of Research Methods and insights into Research Methods components. Main topics include:
1.Clarifying the research question.
2. Research design strategy.
3.Data collection & preparation.
4.Data Analysis & interpretation.
5. Research reporting.
6. Management decision.

張紹勳 (2007) 研究方法, 滄海書局, 04-27088787
Mark Saunders, Philip Lewis and Adrian Thornhill ( 2009) Fifth Edition, Research Method for Business Student, Person / 施正屏 主譯 企業研究法 施正屏 學富文化事業有限公司

Zhang Shuo (2007) Research Methods, Huahai Books Bureau, 04-27088787
Mark Saunders, Philip Lewis and Adrian Thornhill (2009) Fifth Edition, Research Method for Business Student, Person / Shi Zhengping Main Translation Corporate Research Method Shi Zhengping Xuefu Culture Business Co., Ltd.