2869 - 設計研究方法 英授 Taught in English
教育目標 Course Target
■ 設計價值
■ 產品、服務、系統
■ 品牌設計
■ 產品商業化
■ Design value
■ Products, services, systems
■ Brand design
■ Product commercialization
課程概述 Course Description
再好的行銷都沒有辦法救一個設計不良的產品，一個好的產品設計可以毀在一的不好的策略中。
找出產品的核心價值並設計出大眾能接受的呈現方式，讓產品不只是好產品，而是市面上成功的產品。
本課程從選擇與設定品牌、系統、服務、文化等因數，讓好產品叫好也叫賣。
No matter how good the marketing is, there is no way to save a poorly designed product. A good product design can be destroyed in a bad strategy.
Find out the core value of a product and design a presentation that is acceptable to the public, so that the product is not just a good product, but a successful product on the market.
This course selects and sets brand, system, service, culture and other factors to make good products acclaim or sell.
參考書目 Reference Books
Delft Design Guide By Annemiek van Boeijen
The Delft Innovation Method by Jan Buijs
Brand Driven Innovation by Erik Roscam Abbing
This is service design thinking by Stickdorn/Schneider
Delft Design Guide By Annemiek van Boeijen
The Delft Innovation Method by Jan Buijs
Brand Driven Innovation by Erik Roscam Abbing
This is service design thinking by Stickdorn/Schneider
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
出席 Attend |
40 | |
|
期中兩小作業 Two small mid-term operations |
30 | |
|
期末一大作業 A major ending work |
30 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2869
- 學分 Credit: 2-0
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上課時間 Course Time:Wednesday/10,11[工設館]
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授課教師 Teacher:許怡玫
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修課班級 Class:工設系3
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