本課程希望讓修課學生瞭解與熟習研究方法的知識與技能，並希望藉由協助管理者分析診斷企業所面臨的問題與機會，針對企業實際問題進行科學性研究，提出可供管理者解決問題之攸關資訊。具體而言，本課程目標如下：
1.讓學生能運用探索性研究方法，針對企業面臨到之管理困境中，辨認出管理上需要解決之問題及研究上需要探討之問題。
2.讓學生瞭解各種研究取向及研究方法，針對管理問題進行適當的研究設計，以解決管理者面臨之問題。
3.讓學生瞭解資料蒐集工具及測量方法的發展，使其能蒐集具有信度與效度之資料，以解決管理者面臨之問題。
本課程授課主軸包括：企業研究基本概念、研究者的思考與術語、研究程序概論、次級資料的探索與蒐集、研究設計概論、質性研究、觀察法、實驗法、調查法、測量概論及量表、問卷調查與工具、抽樣、資料準備與描述、資料分析及研究報告的呈現與撰寫等主題。This course hopes that students can understand and be familiar with research methods and hope to help managers analyze and diagnose problems and opportunities faced by enterprises, conduct scientific research on enterprise actual problems, and propose relevant information for managers to solve problems. Specifically, the goals of this course are as follows:
1. Allow students to use exploratory research methods to identify problems that need to be solved in management and problems that need to be explored in research in terms of management difficulties faced by enterprises.
2. Let students understand various research orientations and research methods, and conduct appropriate research designs on management issues to solve problems faced by managers.
3. Let students understand the development of data collection tools and measurement methods, so that they can collect data with confidence and validity to solve problems faced by managers.
The main courses of this course include: basic concepts of enterprise research, researchers' thinking and art, research procedure overview, exploration and collection of secondary data, research design overview, quality research, observation method, experiment method, survey method, measurement overview and scale, question paper survey and tools, sampling, data preparation and description, data analysis and presentation and writing of research reports.
本課程是研究方法的基礎課程，課程目的是要讓研究所學生具備進行企業管理領域研究的基本觀念、知識及技能。因此課程目標在讓修課同學能夠：
1. 建立企業研究之基本概念。
2. 熟悉企業研究之程序。
3. 瞭解各種研究之設計。
4. 學會衡量方法、問卷設計及抽樣。
5. 簡介質化研究方法及各種數量分析方法。
本課程將利用教師課程講授、研究論文研討、上機實習、及進行研究報告等方法，培養修課同學研究方法的基本觀念、知識及技能，以便有基本的能力閱讀企業管理領域的論文，並奠定進行企業管理領域研究的基礎。
This course is a basic course of research methods. The purpose of the course is to enable the students of the institute to have the basic concepts, knowledge and skills to conduct corporate management research. Therefore, the course goal is to allow students in the course to:
1. Establish the basic concept of enterprise research.
2. Be familiar with the procedures of enterprise research.
3. Understand the design of various researches.
4. Learn how to measure, questionnaire design and sampling.
5. Introduction to quality research methods and various quantitative analysis methods.
This course will use teacher course lectures, research and discussions, study and conduct research reports and other methods to cultivate the basic concepts, knowledge and skills of the research methods in the course, so as to have the basic ability to read articles in the field of enterprise management and lay the foundation for conducting research in the field of enterprise management.
1. Cooper, D. R. & Schindler, P. S. Business Research Methods, 11thEdition, 2011. McGraw-Hill（華泰文化代理）
1. Cooper, D. R. & Schindler, P. S. Business Research Methods, 11thEdition, 2011. McGraw-Hill (Huathai Cultural Agent)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中期末考試成績期中期末考試成績 Mid-term final exam results |
30 | 針對課堂所講授研究方法概念與理論、及各種研究工具的瞭解與應用加以測驗評分。 |
| 平常作業成績平常作業成績 Normal business achievements |
40 | 針對平常研究方法作業或論文研讀報告進行評分。 |
| 期末報告成績期末報告成績 Final report completion |
20 | 期末報告的評分。 |
| 個人的課堂參與及表現個人的課堂參與及表現 Personal class participation and performance |
10 | 評估個別學生的出席情況、課堂發言討論及積極參與程度。 |
