本課程之主要目的在介紹個體經濟之相關基礎理論及探討經濟現象與問題，培養學生重視整體經濟現象與問題，並對各種經濟問題及其解決之道得以充分了解。本學期授課內容與研究範疇為個體經濟學，主要分為兩大主題:消費者行為分析與廠商(生產者)行為分析，課程內容包含經濟學導論、市場運作、消費者選擇理論、廠商生產理論及成本分析與市場結構等。

The main purpose of this course is to introduce the basic theories related to individual economy and explore economic phenomena and problems, cultivate students to pay attention to overall economic phenomena and problems, and to gain a full understanding of various economic problems and their solutions. The content and research scope of this course are individual economics, mainly divided into two major topics: consumer behavior analysis and manufacturer (producer) behavior analysis. The course content includes economics discussion, market operation, consumer selection theory, manufacturer production theory, cost analysis and market structure, etc.

本課程目的: 以建立學生經濟學基本概念，學習面對有限資源，如何選擇來極大化效用、利潤與效率，培養學生作決策時，具成本效益分析之能力，將來面對財經環境與經營管理議題，都能夠運用經濟學專業知識之思考模式。主要內容如下:1.消費者與廠商選擇理論:包含供給與需求、市場均衡分析、生產者決策、完全競爭市場、獨佔、外部效果與公共財。2.總體經濟學導論：如國民所得的意義與衡量、經濟福利、經濟成長、物價膨脹與貨幣政策、國際貿易等經濟觀念。

The purpose of this course is to establish basic economic concepts for students, learn limited resources, how to choose to maximize utility, profit and efficiency, cultivate students' decision-making skills, have the ability to analyze costs and benefits, and to face financial environment and business management issues, and use the thinking model of professional economic knowledge. The main contents are as follows: 1. Consumer and manufacturer selection theory: including supply and demand, market balanced analysis, producer decisions, complete competition for the market, independent ownership, external effects and public finance. 2. General economic research discussion: such as the meaning and measurement of national income, economic welfare, economic growth, price inflation and currency policy, international trade and other economic concepts.

指定教材：
Michael Parkin, Economics, 12th edition, 雙葉書廊代理。
其他參考書目 :
1.胡春田等，經濟學概論，2006，三版，雙葉書廊有限公司。
2.毛慶生等，基礎經濟學，2007，四版，華泰文化事業股份有限公司。
3.沈中華、黃台心，經濟學原理，2007，新陸書局股份有限公司。
4.張清溪等，經濟學，2007，三版，翰蘆圖書出版有限公司。

Designated textbooks:
Michael Parkin, Economics, 12th edition, Double Leaf Library Agent.
Other reference books:
1. Hu Chuntian et al., Economics Overview, 2006, Third Edition, Double Leaf Library Co., Ltd.
2. Mao Qingsheng et al., Basic Economics, 2007, Fourth Edition, Huatai Cultural Affairs Co., Ltd.
3. Shen Zhonghua, Huang Taixin, Principles of Economics, 2007, Xinzhong Bookstore Co., Ltd.
4. Zhang Qingxi et al., Economics, 2007, Third Edition, Hansu Book Publishing Co., Ltd.