1748 - 行銷管理
Marketing Management
教育目標 Course Target
1.介紹行銷管理的基本概念及行銷策略規劃流程
2.培養同學行銷企劃撰寫及問題分析解決能力
3.幫助同學懂得行銷產品更懂行銷自己
1.Introduce the basic concepts of marketing management and the planning process of marketing strategy
2. Cultivate students' writing and problem analysis and resolution skills in marketing enterprises
3. Help students understand marketing products and better understand marketing themselves
課程概述 Course Description
工業工程原以製造為主題。但是,產品應具有何種特性,才滿足市場需要;同時,產品要用何種方式交到消費者手中;這些問題,與製造相互影響,也即是行銷管理的課題。本課程函蓋產品與市場定位,產銷配合,行銷策略及銷售作業等主題。修習本課,可瞭解行銷行為的基本要素,使本系同學不但能製造好產品,並能成功把產品賣出去。
Industrial engineering was originally based on manufacturing. However, what characteristics should a product have to meet the needs of the market; at the same time, what method should the product be handed over to consumers; these problems affect manufacturing, which is the subject of marketing management. This course contains topics such as product and market positioning, sales cooperation, marketing strategies and sales operations. By studying this course, you can understand the basic elements of marketing behavior, so that students in this department can not only make good products, but also successfully sell the products.
參考書目 Reference Books
Armstrong, Gary ,Philip Kotler and Marc O. Opresink(2023), Marketing: An Introduction, 15th edition, Upper Saddle River, NJ: Prentice Hall.
Armstrong, Gary, Philip Kotler and Marc O. Opresink (2023), Marketing: An Introduction, 15th edition, Upper Saddle River, NJ: Prentice Hall.
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
平時成績(含出席及課堂參與) Regular achievements (including attendance and class participation) |
15 | |
分組作業(行銷案例) Sub-assembly operations (marketing cases) |
15 | |
期末報告 Final report |
30 | |
期中考 Midterm exam |
20 |
授課大綱 Course Plan
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|
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1748
- 學分 Credit: 3-0
-
上課時間 Course Time:Monday/2,3,4[C119]
-
授課教師 Teacher:莊旻潔
-
修課班級 Class:經濟系2-4
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選課備註 Memo:一般選修,不辦理教師簽名選課
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