1.介紹行銷管理的基本概念及行銷策略規劃流程
2.培養同學行銷企劃撰寫及問題分析解決能力
3.幫助同學懂得行銷產品更懂行銷自己1.Introduce the basic concepts of marketing management and the marketing strategy planning process
2. Cultivate students’ marketing plan writing and problem analysis and solving skills
3. Help students understand how to market products and how to market themselves
工業工程原以製造為主題。但是，產品應具有何種特性，才滿足市場需要;同時，產品要用何種方式交到消費者手中;這些問題，與製造相互影響，也即是行銷管理的課題。本課程函蓋產品與市場定位，產銷配合，行銷策略及銷售作業等主題。修習本課，可瞭解行銷行為的基本要素，使本系同學不但能製造好產品，並能成功把產品賣出去。
Industrial engineering originally focused on manufacturing. However, what characteristics should the product have to meet market needs? At the same time, how should the product be delivered to consumers? These issues interact with manufacturing, which is a topic of marketing management. This course covers topics such as product and market positioning, production and sales coordination, marketing strategies and sales operations. By studying this course, you can understand the basic elements of marketing behavior, so that students in this department can not only create good products, but also successfully sell the products.
Armstrong, Gary ,Philip Kotler and Marc O. Opresink(2023), Marketing: An Introduction, 15th edition, Upper Saddle River, NJ: Prentice Hall.
Armstrong, Gary ,Philip KO rand Marco. op resin K(2023), marketing: an Introduction, 15TH edition, upper saddle river, NJ: Prentice hall.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績(含出席及課堂參與)平時成績(含出席及課堂參與) Daily results (including attendance and class participation) |
15 | |
| 分組作業（行銷案例）分組作業（行銷案例） Group assignment (marketing case) |
15 | |
| 期末報告期末報告 Final report |
30 | |
| 期中考期中考 midterm exam |
20 |
