通過課堂講授、案例討論和課後練習，使學生：
（1） 對行銷管理有基礎及全方位的了解，應用行銷管理的概念與理論。
（2） 透過行銷管理的理論，有利於學生分析、規劃與執行的能力。
（3） 能夠針對有關市場行銷問題，運用所學的方法與知識設計研究方案。Through classroom lectures, case discussions and after-class exercises, students will:
(1) Have a basic and comprehensive understanding of marketing management and apply the concepts and theories of marketing management.
(2) Through the theory of marketing management, it is beneficial to students’ analysis, planning and execution abilities.
(3) Be able to use the learned methods and knowledge to design research plans for relevant marketing issues.
工業工程原以製造為主題。但是，產品應具有何種特性，才滿足市場需要;同時，產品要用何種方式交到消費者手中;這些問題，與製造相互影響，也即是行銷管理的課題。本課程函蓋產品與市場定位，產銷配合，行銷策略及銷售作業等主題。修習本課，可瞭解行銷行為的基本要素，使本系同學不但能製造好產品，並能成功把產品賣出去。
Industrial engineering originally focused on manufacturing. However, what characteristics should the product have to meet market needs? At the same time, how should the product be delivered to consumers? These issues interact with manufacturing, which is a topic of marketing management. This course covers topics such as product and market positioning, production and sales coordination, marketing strategies and sales operations. By studying this course, you can understand the basic elements of marketing behavior, so that students in this department can not only create good products, but also successfully sell the products.
行銷管理概論6/e
Introduction to Marketing Management 6/e
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 class participation |
10 | |
| 期中報告期中報告 interim report |
40 | |
| 期末報告期末報告 Final report |
50 |
