通過課堂講授、案例討論和課後練習，使學生：
（1） 對行銷管理有基礎及全方位的了解，應用行銷管理的概念與理論。
（2） 透過行銷管理的理論，有利於學生分析、規劃與執行的能力。
（3） 能夠針對有關市場行銷問題，運用所學的方法與知識設計研究方案。

Through class lectures, case discussions and post-school practice, students are allowed to:
(1) Have a basic and comprehensive understanding of marketing management and apply the concept and theoretical discussion of marketing management.
(2) Through the theory of marketing management, it is beneficial to students' ability to analyze, plan and execute.
(3) Be able to use the learned methods and knowledge design research plans for related market marketing issues.

工業工程原以製造為主題。但是，產品應具有何種特性，才滿足市場需要;同時，產品要用何種方式交到消費者手中;這些問題，與製造相互影響，也即是行銷管理的課題。本課程函蓋產品與市場定位，產銷配合，行銷策略及銷售作業等主題。修習本課，可瞭解行銷行為的基本要素，使本系同學不但能製造好產品，並能成功把產品賣出去。

Industrial engineering was originally based on manufacturing. However, what characteristics should a product have to meet the needs of the market; at the same time, what method should the product be handed over to consumers; these problems affect manufacturing, which is the subject of marketing management. This course contains topics such as product and market positioning, sales cooperation, marketing strategies and sales operations. By studying this course, you can understand the basic elements of marketing behavior, so that students in this department can not only make good products, but also successfully sell the products.

行銷管理概論6/e

Marketing Management Overview 6/e