5929 - 國際行銷管理 英授 Taught in English
International Marketing Management
教育目標 Course Target
To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization)
• To build skills and respect toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing
• To develop managerial reading skills with a goal of acquiring the ability to understand and synthesize readings and business cases presented in a class
• To build communication and teamwork skills through the group project
• To familiarize students with extant “tools” of international marketing beyond
the textbook such as the Internet, government databases, etc.
To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization)
• To build skills and respect to the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing
• To develop managerial reading skills with a goal of acquiring the ability to understand and synthesize readings and business cases presented in a class
• To build communication and teamwork skills through the group project
• To familiarize students with excessive “tools” of international marketing beyond
the textbook such as the Internet, government databases, etc.
參考書目 Reference Books
They will be introduced in the lecture.
They will be introduced in the lecture.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Class Participation and Pop Quizzes Class Participation and Pop Quizzes |
40 | Your class participation score is based on my judgment of your attendance and preparation before class. Each student is expected to be prepared and ready to answer my questions for EVERY class by reading chapter(s), news article, and other materials assigned. Comprising your participation score will be your performance on unannounced quizzes, various assignments and contribution to class discussions. |
|
Team Country Analysis Plan Team Country Analysis Plan |
50 | This will consist of 2 parts – 15% grade Cultural & Economic Analysis 15% grade Market Audit & Marketing Plan o Please refer to the Team Country Analysis handout for a comprehensive description of this assignment |
|
Cases Cases |
10 | You will need to submit a written analysis for an international case which will be distributed to you during class. |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5929
- 學分 Credit: 3-0
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上課時間 Course Time:Wednesday/2,3,4[M613]
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授課教師 Teacher:WAN Wendy Wing Nga
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修課班級 Class:國貿碩1
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選課備註 Memo:核心必修課程，限本系15人選課，外系同學請至系辦公室人工加選。英語授課
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