To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization)
• To build skills and respect toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing
• To develop managerial reading skills with a goal of acquiring the ability to understand and synthesize readings and business cases presented in a class
• To build communication and teamwork skills through the group project
• To familiarize students with extant “tools” of international marketing beyond
the textbook such as the Internet, government databases, etc.
To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization)
• To build skills and respect to the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing
• To develop managerial reading skills with a goal of acquiring the ability to understand and synthesize readings and business cases presented in a class
• To build communication and teamwork skills through the group project
• To familiarize students with excessive “tools” of international marketing beyond
the textbook such as the Internet, government databases, etc.
They will be introduced in the lecture.
They will be introduced in the lecture.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Class Participation and Pop QuizzesClass Participation and Pop Quizzes Class Participation and Pop Quizzes |
40 | Your class participation score is based on my judgment of your attendance and preparation before class. Each student is expected to be prepared and ready to answer my questions for EVERY class by reading chapter(s), news article, and other materials assigned. Comprising your participation score will be your performance on unannounced quizzes, various assignments and contribution to class discussions. |
| Team Country Analysis PlanTeam Country Analysis Plan Team Country Analysis Plan |
50 | This will consist of 2 parts – 15% grade Cultural & Economic Analysis 15% grade Market Audit & Marketing Plan o Please refer to the Team Country Analysis handout for a comprehensive description of this assignment |
| CasesCases Cases |
10 | You will need to submit a written analysis for an international case which will be distributed to you during class. |
