2225 - 餐旅行銷管理
Hospitality Marketing
教育目標 Course Target
探討行銷管理理論及其應用，解析重要行銷觀念，輔以國內外實例聞作為學理的應用，進而激發學生對行銷議題的興趣。
Explore marketing management theory and its applications, analyze important marketing concepts, and use domestic and foreign practical examples as the application of science, thereby stimulating students' interest in marketing topics.
課程概述 Course Description
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
參考書目 Reference Books
觀光與餐旅行銷(十版)
作者： 曾光華
出版社：滄海圖書
Viewing and dining travel sales (Tenth Edition)
Author: Zeng Guanghua
Publisher: Yanghai Book
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平常成績 Normal achievements |
40 | 出席與課程參與 |
|
期中考 Midterm exam |
30 | |
|
期末報告 Final report |
30 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
| 課程代碼 Course Code |
課程名稱 Course Name |
授課教師 Instructor |
時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
|
選修-6838
|
餐旅專班1,2 林万登/郭心甯 | 三/2,3,4[M207-3] | 3-0 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2225
- 學分 Credit: 3-0
-
上課時間 Course Time:Monday/2,3,4[M132]
-
授課教師 Teacher:王翊安
-
修課班級 Class:餐旅系2
-
選課備註 Memo:不開放外系及推廣部隨班附讀
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