6838 - 餐旅行銷管理研究
Marketing Management in Hospitality Industry
教育目標 Course Target
陳述相關的行銷知識與理論，理論與個案實務的有效融合應用多元教學方式:除了課堂講授之外，本課程在學期中可能會運用到以下哪些教學方式，以期 能進一步提升學生學習成效
1.小組專案報告
2.個案分析
3.企業或學者人士演講
Describe relevant marketing knowledge and theory, effective integration of theory and case practice, and application of diversified teaching methods: In addition to class lectures, which of the following teaching methods may be used during the course, in order to further improve student learning effectiveness
1. Group of project reports
2. Case analysis
3. Sayings by corporate or academics
課程概述 Course Description
To provide graduate students with a practical, applications-oriented approach and care studies to exploring the intricacies of marketing in the rapidly growing hospitality industry.
To provide graduate students with a practical, applications-oriented approach and care studies to exploring the intricacies of marketing in the rapidly growing hospitality industry.
參考書目 Reference Books
行銷管理-蕭富峰 -2019/08第五版, 智勝文化
行銷企劃-蕭富峰 -2014智勝文化
上課講義
Marketing Management-Xifufeng-2019/08 Fifth Edition, Smart Culture
Marketing Enterprise Plan-Xifufeng-2014 Smart Culture
Lecture on class
評分方式 Grading
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配分比例 Percentage |
說明 Description |
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| 無評分方式資訊 No grading information | ||
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6838
- 學分 Credit: 3-0
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上課時間 Course Time:Wednesday/2,3,4[M207-3]
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授課教師 Teacher:林万登/郭心甯
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修課班級 Class:餐旅專班1,2
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選課備註 Memo:開放推廣部隨班附讀
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