課程目標旨在探討行銷品牌管理與決策的重要理論與實務應用，並藉由個案教學在課堂上與同學們充分互動，最後讓同學們在未來能提升自身企業之品牌價值。
The goal of the course is to explore the important theories and practical applications of marketing brand management and decision-making, and to fully interact with students in the classroom through case teaching, so that students can enhance the brand value of their own companies in the future.
1. 講師自製講義
2. 哈佛商業個案
3. 丘宏昌、謝依靜、唐運佳，「服務行銷與管理」（三版），雙葉，台北，民106年。
1. Lecturer’s own handouts
2. Harvard Business Case
3. Qiu Hongchang, Xie Yijing, and Tang Yunjia, "Service Marketing and Management" (third edition), Shuangye, Taipei, 106 AD.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與討論 (出席、發言)課堂參與討論 (出席、發言) Participate in class discussions (attend, speak) |
50 | |
| 書面作業 (個人、團體)書面作業 (個人、團體) Written assignments (individual, group) |
50 |
