課程目標旨在探討行銷品牌管理與決策的重要理論與實務應用，並藉由個案教學在課堂上與同學們充分互動，最後讓同學們在未來能提升自身企業之品牌價值。
The course objectives are to explore important theories and practical applications of marketing brand management and decisions, and to fully interact with classmates in the classroom through plan teaching, and finally allow classmates to enhance the brand value of their own companies in the future.
1. 講師自製講義
2. 哈佛商業個案
3. 丘宏昌、謝依靜、唐運佳，「服務行銷與管理」（三版），雙葉，台北，民106年。
1. Teaching teacher’s own speech
2. Harvard Business Case
3. Qiu Hongchang, Xie Yijing, Tang Qijia, "Service Marketing and Management" (third edition), Duoye, Taipei, 106 years.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與討論 (出席、發言)課堂參與討論 (出席、發言) Class meeting and discussion (attendance, speech) |
50 | |
| 書面作業 (個人、團體)書面作業 (個人、團體) Paperwork (personal, group) |
50 |
