■ 課程目標 (Course Objectives)
一 智能方面：
透過東海校園、古今商人與旅行等專題選讀與討論，能夠對於各種文學之人生書寫有深刻認知，尤其是商人文學，提供管理學院學生了解古今之商人世界。
二 技能方面：
能夠掌握各類文體(包括散文、小說與詩歌)特質與藝術方式，進行相關寫作課題，同時能夠運用媒體科技，結合視覺與語言文字，表達思想與情感.
三 情意方面：
藉由文學作品的研讀與析賞，一則對東海校園產生初步情感，一則能體會文學與人生的密切相關，同時作為個人的典範學習，啟發其內在正面思維以及精益求精的生活態度。
四、團隊溝通方面：
藉由分組討論與議題報告，培養團隊合作與意見溝通的能力。

■ 課程內涵 (Course Contents)
透過文學作品的選讀與討論(包括行旅追尋、與商人故事等專題作品)，首先能對於各種文學與人生之書寫有初步認知，同時學習掌握各類文體特質與寫作要領。其次，討論商人文學作品，提供管理學院學生認識中國文學的商人故事及其經營理念與生命特色等。藉由文學作品的研讀與析賞，讓學生體會文學與人生的密切相關，啟發其內在正面思維以及精益求精的生活態度。

■Course Objectives
1. Intelligence:
Through selected readings and discussions on special topics such as Donghai Campus, ancient and modern merchants and travel, we can gain a deep understanding of life writing in various literatures, especially business literature, which provides students of the School of Management with an understanding of the world of businessmen in ancient and modern times.
2. Skills:
Be able to master the characteristics and artistic methods of various literary styles (including prose, novels, and poetry), conduct related writing topics, and be able to use media technology to combine visual and verbal texts to express thoughts and emotions.
Three aspects of affection:
Through the study and appreciation of literary works, one can develop initial feelings for Donghai Campus, and one can understand the close connection between literature and life. At the same time, it can serve as a personal model to inspire inner positive thinking and a life attitude of striving for excellence.
4. Team communication:
Cultivate teamwork and communication skills through group discussions and topic reports.

■ Course Contents
Through the selection and discussion of literary works (including special works such as travel pursuits and businessman stories), you can first have a preliminary understanding of various literature and life writing, and at the same time learn to master various stylistic characteristics and writing essentials. Secondly, we discuss businessmen’s literary works to provide students in the School of Management with an understanding of businessmen’s stories in Chinese literature, as well as their business philosophy and life characteristics. Through the study and appreciation of literary works, students can understand the close relationship between literature and life, and inspire their inner positive thinking and life attitude of striving for excellence.

　　本校大一中文課程名稱為「文學欣賞與實用」（一般班）與「文學閱讀與寫作」（加強寫作班），奠基於培養文學素養的基礎上，因應各學院學科屬性之不同，以及面對職場的多元需求，將課程內容規畫為四大方向：
A. 經典閱讀：針對各學院系學科屬性，擇選相應之文本進行閱讀與討論。
B. 溝通表達：藉由各式課程活動，提昇學生的書面寫作與口語表達之能力。
C. 場域連結：透過文本的閱讀與書寫，引導學生思索「自我」與社會的橫向連結。
D. 文本實踐：將文本閱讀與日常生活進行連結，付諸書寫與創作。
　　未來四大模組可依學院系性質、任課教師專長、以及學生興趣與需求，配搭出不同模組之組合，供學生多元學習。

The freshman Chinese courses at our school are titled "Literary Appreciation and Practicality" (General Class) and "Literary Reading and Writing" (Enhanced Writing Class). Based on the cultivation of literary literacy, in response to the different subject attributes of each college and in the face of the diverse needs of the workplace, the course content is planned into four major directions:
A. Classic reading: Select corresponding texts for reading and discussion based on the subject attributes of each college and department.
B. Communication and Expression: Improve students’ written writing and oral expression abilities through various course activities.
C. Field connection: Through the reading and writing of texts, students are guided to think about the horizontal connection between "self" and society.
D. Text practice: connect text reading with daily life and put it into writing and creation.
In the future, the four major modules can be combined with different modules according to the nature of the college and department, the expertise of the teachers, and the interests and needs of the students to provide students with diversified learning.

自編講義選篇。
余英時《中國近世宗教倫理與商人精神》(北京：九州出版社，2014)
邵毅平《文學與商人》(上海復旦大學出版社)
邵毅平《中國文學中的商人世界》(上海古籍出版社)
，高永謀《兩千年的致富秘密–取法富豪》(台北：遠流出版社，2012)
，王兆祥、劉文智《中國古代商人》(台灣商務印書館，1999)
潘洪鋼《官商兩道：遊走於官場與商海之間》(台北：龍圖騰文化有限公司，2014)；
《史記》
《歷代筆記小說》
、《太平廣記》
、《三言二拍》等
。《借味．越讀：校園故事書》等。

Selected articles from self-edited lectures.
Yu Yingshi "Religious Ethics and Business Spirit in Modern China" (Beijing: Jiuzhou Publishing House, 2014)
Shao Yiping "Literature and Businessmen" (Shanghai Fudan University Press)
Shao Yiping "The World of Businessmen in Chinese Literature" (Shanghai Ancient Books Publishing House)
, Gao Yongmou's "Secrets of Getting Rich in Two Thousand Years - The Rich Man" (Taipei: Yuanliu Publishing House, 2012)
, "Ancient Chinese Merchants" by Wang Zhaoxiang and Liu Wenzhi (Taiwan Commercial Press, 1999)
Pan Honggang's "The Two Paths of Officials and Businessmen: Traveling Between Officialdom and Business" (Taipei: Dragon Totem Culture Co., Ltd., 2014);
"Historical Records"
"Novel of Notes from the Past"
, "Taiping Guangji"
, "Three Words and Two Pats", etc.
. "Borrowing Taste." Yuedu: Campus Storybook" and so on.