介紹行銷管理的內涵以及企業精神Introducing the connotation of marketing management and corporate spirit
工業工程原以製造為主題。但是，產品應具有何種特性，才滿足市場需要;同時，產品要用何種方式交到消費者手中;這些問題，與製造相互影響，也即是行銷管理的課題。本課程函蓋產品與市場定位，產銷配合，行銷策略及銷售作業等主題。修習本課，可瞭解行銷行為的基本要素，使本系同學不但能製造好產品，並能成功把產品賣出去。
Industrial engineering was originally based on manufacturing. However, what characteristics should a product have to meet the needs of the market; at the same time, what method should the product be handed over to consumers; these problems affect manufacturing, which is the subject of marketing management. This course contains topics such as product and market positioning, sales cooperation, marketing strategies and sales operations. By studying this course, you can understand the basic elements of marketing behavior, so that students in this department can not only make good products, but also successfully sell the products.
行銷管理：理論解析與實務應用5/e
作者： 曾光華
出版社：前程文化
出版日期：2012/09/10
Marketing Management: Theoretical Analysis and Practical Application 5/e
Author: Zeng Guanghua
Publisher: Future Culture
Publication date: 2012/09/10
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 個人參與形象加分個人參與形象加分 Extra points for personal participation and image |
5 | |
| 期中期末考（各一次）期中期末考（各一次） Midterm and final exams (once each) |
35 | |
| 產學實作案產學實作案 Production practice |
25 | |
| 小組報告小組報告 Group Report |
25 |
