2555 - 餐旅行銷管理 英授 Taught in English
Hospitality Marketing
教育目標 Course Target
To give the overview and insights of marketing management in the hospitality industry.
To help students learn the concepts and practices of contemporary hospitality marketing.
To give the overview and insights of marketing management in the hospitality industry.
To help students learn the concepts and practices of contemporary hospitality marketing.
課程概述 Course Description
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
參考書目 Reference Books
Kotler, Bowen, and Makens, Marketing for Hospitality and Tourism
Kotler, Bowen, and Makens, Marketing for Hospitality and Tourism
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Attendance Attendance |
15 | |
|
Class participation and discipline Class participation and discipline |
10 | |
|
Quiz/Activity Quiz/Activity |
15 | |
|
Mid-term exam Mid-term exam |
30 | |
|
Final exam Final exam |
30 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
| 課程代碼 Course Code |
課程名稱 Course Name |
授課教師 Instructor |
時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
|
選修-6777
|
餐旅碩2 林万登 | 二/5,6,7[M207-3] | 3-0 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2555
- 學分 Credit: 3-0
-
上課時間 Course Time:Friday/2,3,4[M220]
-
授課教師 Teacher:郭振峰
-
修課班級 Class:餐旅系3
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