To give the overview and insights of marketing management in the hospitality industry.
To help students learn the concepts and practices of contemporary hospitality marketing.To give the overview and insights of marketing management in the hospitality industry.
To help students learn the concepts and practices of contemporary hospitality marketing.
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
Kotler, Bowen, and Makens, Marketing for Hospitality and Tourism
Kotler, Bowen, and Makens, Marketing for Hospitality and Tourism
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| AttendanceAttendance Attendance |
15 | |
| Class participation and disciplineClass participation and discipline Class participation and discipline |
10 | |
| Quiz/ActivityQuiz/Activity Quiz/Activity |
15 | |
| Mid-term examMid-term exam Mid-term exam |
30 | |
| Final examFinal exam Final exam |
30 |
