To provide graduate students with a practical, applications-oriented approach and care studies to exploring the intricacies of marketing in the rapidly growing hospitality industry.To provide graduate students with a practical, applications-oriented approach and care studies to exploring the intricacies of marketing in the rapidly growing hospitality industry.
To provide graduate students with a practical, applications-oriented approach and care studies to exploring the intricacies of marketing in the rapidly growing hospitality industry.
To provide graduate students with a practical, applications-oriented approach and care studies to exploring the intricacies of marketing in the rapidly growing hospitality industry.
1.行銷管理-蕭富峰-2011，智勝
2.Hospitality marketing management, Robert D. Reid,David C.Bojanic,2006
3.Marketing Mistakes and Successes, Robert F. Hartley ,2010
1. Marketing Management-Xi Fufeng-2011, Wisdom
2. Hospitality marketing management, Robert D. Reid, David C. Bojanic, 2006
3. Marketing Mistakes and Successes, Robert F. Hartley, 2010
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
25 | |
| 期末報告期末報告 Final report |
25 |
