6777 - 餐旅行銷管理研究 英授 Taught in English
Marketing Management in Hospitality Industry
教育目標 Course Target
To provide graduate students with a practical, applications-oriented approach and care studies to exploring the intricacies of marketing in the rapidly growing hospitality industry.
To provide graduate students with a practical, applications-oriented approach and care studies to exploring the intricacies of marketing in the rapidly growing hospitality industry.
課程概述 Course Description
To provide graduate students with a practical, applications-oriented approach and care studies to exploring the intricacies of marketing in the rapidly growing hospitality industry.
To provide graduate students with a practical, applications-oriented approach and care studies to exploring the intricacies of marketing in the rapidly growing hospitality industry.
參考書目 Reference Books
1.行銷管理-蕭富峰-2011，智勝
2.Hospitality marketing management, Robert D. Reid,David C.Bojanic,2006
3.Marketing Mistakes and Successes, Robert F. Hartley ,2010
1. Marketing Management-Xi Fufeng-2011, Wisdom
2. Hospitality marketing management, Robert D. Reid, David C. Bojanic, 2006
3. Marketing Mistakes and Successes, Robert F. Hartley, 2010
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中考 Midterm exam |
25 | |
|
期末報告 Final report |
25 |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6777
- 學分 Credit: 3-0
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上課時間 Course Time:Tuesday/5,6,7[M207-3]
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授課教師 Teacher:林万登
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修課班級 Class:餐旅碩2
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選課備註 Memo:不開放推廣部附讀
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