To provide graduate students with a practical, applications-oriented approach and care studies to exploring the intricacies of marketing in the rapidly growing hospitality industry.To provide graduate students with a practical, applications-oriented approach and care studies to explore the intricacies of marketing in the rapidly growing hospitality industry.
To provide graduate students with a practical, applications-oriented approach and care studies to exploring the intricacies of marketing in the rapidly growing hospitality industry.
To provide graduate students with a practical, applications-oriented approach and care studies to explore the intricacies of marketing in the rapidly growing hospitality industry.
1.行銷管理-蕭富峰-2011，智勝
2.Hospitality marketing management, Robert D. Reid,David C.Bojanic,2006
3.Marketing Mistakes and Successes, Robert F. Hartley ,2010
1. Marketing Management-Xiao Fufeng-2011, Outsmart
2.Hospitality marketing management, Robert D. Reid,David C.Bojanic,2006
3.Marketing Mistakes and Successes, Robert F. Hartley, 2010
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
25 | |
| 期末報告期末報告 Final report |
25 | |
| 文獻導讀與個案分析文獻導讀與個案分析 Literature introduction and case analysis |
50 | 課程中進行 |
