0976 - 行銷管理 英授 Taught in English
Marketing Management
教育目標 Course Target
課程概述與目標:
工業工程原以製造為主題。但是,產品應具有何種特性,才滿足市場需要;同時,產品要用何種方式交到消費者手中;這些問題,與製造相互影響,也即是行銷管理的課題。本課程函蓋產品與市場定位,產銷配合,行銷策略及銷售作業等主題。修習本課,可瞭解行銷行為的基本要素,使本系同學不但能製造好產品,並能成功把產品賣出去。
Course Overview and Targets:
Industrial engineering was originally based on manufacturing. However, what characteristics should a product have to meet the needs of the market; at the same time, what method should the product be handed over to consumers; these problems affect manufacturing, which is the subject of marketing management. This course contains topics such as product and market positioning, sales cooperation, marketing strategies and sales operations. By studying this course, you can understand the basic elements of marketing behavior, so that students in this department can not only make good products, but also successfully sell the products.
課程概述 Course Description
工業工程原以製造為主題。但是,產品應具有何種特性,才滿足市場需要;同時,產品要用何種方式交到消費者手中;這些問題,與製造相互影響,也即是行銷管理的課題。本課程函蓋產品與市場定位,產銷配合,行銷策略及銷售作業等主題。修習本課,可瞭解行銷行為的基本要素,使本系同學不但能製造好產品,並能成功把產品賣出去。
Industrial engineering was originally based on manufacturing. However, what characteristics should a product have to meet the needs of the market; at the same time, what method should the product be handed over to consumers; these problems affect manufacturing, which is the subject of marketing management. This course contains topics such as product and market positioning, sales cooperation, marketing strategies and sales operations. By studying this course, you can understand the basic elements of marketing behavior, so that students in this department can not only make good products, but also successfully sell the products.
參考書目 Reference Books
行銷學原理﹐方世榮譯﹐東華書局﹐民九十六年﹐十一版。
Marketing principles, Fang Shirong's translation, Donghua Book Bureau, 96th year of the People's Republic of China, 11th edition.
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
期中考 Midterm exam |
35 | |
期末考 Final exam |
35 | |
期末term project term project |
30 | 運用上課所交行銷手法,完成營運一間公司之報告。 |
授課大綱 Course Plan
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Click the link below to view the detailed course plan
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必修-1314
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企管系2A 莊旻潔 | 二/6,7,8[M120] | 3-0 | 詳細資訊 Details | |
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企管系2B 莊旻潔 | 三/6,7,8[M119] | 3-0 | 詳細資訊 Details | |
必修-1322
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企管系2C 黃延聰 | 三/2,3,4[M243] | 3-0 | 詳細資訊 Details | |
必修-1444
|
國貿系2A 陳慧聰 | 四/5,6,7[M132] | 3-0 | 詳細資訊 Details | |
選修-1936
|
經濟系2-4 陳永瑞 | 五/7,8,9[SS206] | 3-0 | 詳細資訊 Details | |
必修-2555
|
餐旅系3 郭振峰 | 五/2,3,4[M220] | 3-0 | 詳細資訊 Details | |
必選-5822
|
企管碩1 余佩珊 | 二/2,3,4[M232] | 3-0 | 詳細資訊 Details | |
必修-6086
|
高階經管班1,2 張國雄 | 三/11,12,13[M243] | 3-0 | 詳細資訊 Details | |
選修-6777
|
餐旅碩2 林万登 | 二/5,6,7[M207-3] | 3-0 | 詳細資訊 Details | |
選修-8408
|
經濟系2,3,4,5 林世揚 | 三/10,11,12[SS210] | 3-0 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 0976
- 學分 Credit: 3-0
-
上課時間 Course Time:Monday/6,7,8[E230]
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授課教師 Teacher:蔡禎騰
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修課班級 Class:工工系2-4
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選課備註 Memo:系選
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