〈一〉商圈經營與顧客開發管理
〈二〉經營團隊建立
〈三〉銷售品質管理
〈四〉領導幹部培育
〈五〉行銷實務技巧
〈六〉顧客關係管理
〈七〉個案企劃
〈八〉工作態度管理〈1〉Business district operation and customer development management
〈2〉Building team
〈II〉Sales Quality Management
〈4〉 Leadership Department Training
〈5〉Selling practical skills
〈6〉Customer Relations Management
〈7〉 Case Study
〈8〉Work attitude management
工業工程原以製造為主題。但是，產品應具有何種特性，才滿足市場需要;同時，產品要用何種方式交到消費者手中;這些問題，與製造相互影響，也即是行銷管理的課題。本課程函蓋產品與市場定位，產銷配合，行銷策略及銷售作業等主題。修習本課，可瞭解行銷行為的基本要素，使本系同學不但能製造好產品，並能成功把產品賣出去。
Industrial engineering was originally based on manufacturing. However, what characteristics should a product have to meet the needs of the market; at the same time, what method should the product be handed over to consumers; these problems affect manufacturing, which is the subject of marketing management. This course contains topics such as product and market positioning, sales cooperation, marketing strategies and sales operations. By studying this course, you can understand the basic elements of marketing behavior, so that students in this department can not only make good products, but also successfully sell the products.
〈一〉戴國良 著，行銷管理（2008/01），普林斯頓國際有限公司
〈二〉林建煌 著，行銷管理（2011/03），華泰文化
〈I〉Book of Dai Guoliang, Marketing Management (2008/01), Princeton International Co., Ltd.
〈2〉Written by Lin Jianhuang, Marketing Management (2011/03), Huatai Culture
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時態度（討論及發表.小考）平時態度（討論及發表.小考） Moderate attitude (discussion and publication. Small test) |
40 | |
| 期中考期中考 Midterm exam |
30 | |
| 期末考期末考 Final exam |
30 |
