Economics is the social science that studies the choices that individuals, businesses, governments, and entire societies make as they cope with scarcity and the incentives that influence and reconcile those choices. Economics examines the choices made by individuals and the factors affecting those choices. Of particular importance are the price and output decisions of firms as well as the impact of price on consumption by individuals.
This course includes two parts: Microeconomics is the study of the choices that individuals and businesses make, the way these choices interact in markets, and the influence of governments. Some examples of microeconomic questions are: Why are people downloading more movies? How would a tax on e-commerce affect eBay?
Macroeconomics is the study of the performance of the national economy and the global economy. Some examples of macroeconomic questions are: Why is the national unemployment rate so high? Can the Central Bank make our economy expand by cutting interest rates?

Economics is the social science that studies the choices that individuals, businesses, governments, and entire societies make as they cope with scarcity and the incentives that influence and reconcile those choices. Economics examines the choices made by individuals and the factors affecting those choices. Of particular importance are the price and output decisions of firms as well as the impact of price on consumption by individuals.
This course includes two parts: Microeconomics is the study of the choices that individuals and businesses make, the way these choices interact in markets, and the influence of governments. Some examples of microeconomic questions are: Why are people downloading more movies? How would a tax on e-commerce affect eBay?
Macroeconomics is the study of the performance of the national economy and the global economy. Some examples of macroeconomic questions are: Why is the national unemployment rate so high? Can the Central Bank make our economy expand by cutting interest rates?

本課程目的: 以建立學生經濟學基本概念，學習面對有限資源，如何選擇來極大化效用、利潤與效率，培養學生作決策時，具成本效益分析之能力，將來面對財經環境與經營管理議題，都能夠運用經濟學專業知識之思考模式。主要內容如下:1.消費者與廠商選擇理論:包含供給與需求、市場均衡分析、生產者決策、完全競爭市場、獨佔、外部效果與公共財。2.總體經濟學導論：如國民所得的意義與衡量、經濟福利、經濟成長、物價膨脹與貨幣政策、國際貿易等經濟觀念。

The purpose of this course is to establish the basic concepts of economics for students, learn how to choose to maximize utility, profit and efficiency in the face of limited resources, and cultivate students' ability to conduct cost-benefit analysis when making decisions. They will be able to use the thinking model of economics professional knowledge when facing financial environment and business management issues in the future. The main contents are as follows: 1. Consumer and manufacturer choice theory: including supply and demand, market equilibrium analysis, producer decision-making, perfectly competitive markets, monopoly, external effects and public goods. 2. Introduction to general economics: economic concepts such as the meaning and measurement of national income, economic welfare, economic growth, price inflation and monetary policy, international trade, etc.

Economics, Michael Parkin

Economics, Michael Parkin