This core course aims to help freshmen in the College of Management to build solid foundations of economic decision-making and policy analysis in the global context. With an integrated framework, the students are able to understand how various participants in the world economy interact under different settings. Focus is placed on optimal choices made by both private and public sectors, market structure implications across industries and countries, and dynamic impacts of macroeconomic business cycles. In addition to an extensive review of key terms in business, economics, and finance, this course links essential models in microeconomics and macroeconomics with practical application for solving professional and personal problems.

This core course aims to help freshmen in the College of Management to build solid foundations of economic decision-making and policy analysis in the global context. With an integrated framework, the students are able to understand how various participants in the world economy interact under different settings. Focus is placed on optimal choices made by both private and public sectors, market structure impplications across industries and countries, and dynamic impacts of macroeconomic business cycles. In addition to an extensive review of key terms in business, economics, and finance, this course links essential models in microeconomics and macroeconomics with practical application for solving professional and personal problems.

本課程目的: 以建立學生經濟學基本概念，學習面對有限資源，如何選擇來極大化效用、利潤與效率，培養學生作決策時，具成本效益分析之能力，將來面對財經環境與經營管理議題，都能夠運用經濟學專業知識之思考模式。主要內容如下:1.消費者與廠商選擇理論:包含供給與需求、市場均衡分析、生產者決策、完全競爭市場、獨佔、外部效果與公共財。2.總體經濟學導論：如國民所得的意義與衡量、經濟福利、經濟成長、物價膨脹與貨幣政策、國際貿易等經濟觀念。

The purpose of this course is to establish basic economic concepts for students, learn limited resources, how to choose to maximize utility, profit and efficiency, cultivate students' decision-making skills, have the ability to analyze costs and benefits, and to face financial environment and business management issues, and use the thinking model of professional economic knowledge. The main contents are as follows: 1. Consumer and manufacturer selection theory: including supply and demand, market balanced analysis, producer decisions, complete competition for the market, independent ownership, external effects and public finance. 2. General economic research discussion: such as the meaning and measurement of national income, economic welfare, economic growth, price inflation and currency policy, international trade and other economic concepts.

The main text is PRINCIPLES OF ECONOMICS: A STREAMLINED APPROACH by R. Frank, B. Bernanke, K. Antonovics, and O. Heffetz, McGraw-Hill, Fourth Edition. Lecture notes and supplemental material for in-class discussions are to be distributed following the progress of the course.

The main text is PRINCIPLES OF ECONOMICS: A STREAMLINED APPROACH by R. Frank, B. Bernanke, K. Antonovics, and O. Heffetz, McGraw-Hill, Fourth Edition. Lecture notes and supplemental material for in-class discussions are to be distributed following the progress of the course.