透過相關理論進而瞭解並解釋不理性行為現象之原因，結合經濟學、心理學與認知科學等架構，探討各式生活議題與常見行銷方法，剖析背後消費者或廠商之決策關鍵，透過實作方式，更進一步了解行為經濟學如何實際應用於市場行銷上。Through relevant theoretical discussions, we can understand and explain the causes of irrational behavior, combine economics, psychology, and cognitive science and other structures, explore various life issues and common marketing methods, analyze the decision keys of consumers or manufacturers behind them, and further understand how behavioral economics can be applied to market marketing through practical methods.
自編講義
Self-edited lecture
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
40 | 出席率與互動 |
| 期中期中 Midterm |
30 | |
| 期末報告期末報告 Final report |
30 |
