1744 - 行為經濟學與行銷
Behavioral Economics and Marketing
教育目標 Course Target
透過相關理論進而瞭解並解釋不理性行為現象之原因，結合經濟學、心理學與認知科學等架構，探討各式生活議題與常見行銷方法，剖析背後消費者或廠商之決策關鍵，透過實作方式，更進一步了解行為經濟學如何實際應用於市場行銷上。
Through relevant theoretical discussions, we can understand and explain the causes of irrational behavior, combine economics, psychology, and cognitive science and other structures, explore various life issues and common marketing methods, analyze the decision keys of consumers or manufacturers behind them, and further understand how behavioral economics can be applied to market marketing through practical methods.
參考書目 Reference Books
自編講義
Self-edited lecture
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
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課堂參與 Class Participation |
40 | 出席率與互動 |
|
期中 Midterm |
30 | |
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期末報告 Final report |
30 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1744
- 學分 Credit: 3-0
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上課時間 Course Time:Thursday/5,6,7[SS207]
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授課教師 Teacher:呂振福
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修課班級 Class:經濟系2-4
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選課備註 Memo:列入113學年度起入學之指定選修學分、一經組指定選修學分，不辦理老師簽名選課。
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