經濟學係現代工商業社會所必備的知識，因人們慾望無限，而可用資源卻相對有限，故如何選擇，才可獲得最大滿足、最大利潤或報酬率，以及最有效率的資源配置等，皆為理性者所關切。換句話說，經濟學是一門研究人類經濟行為的社會科學。因此，本課程介紹經濟學的成立與發展，逐次引介現代經濟學理論，並以邏輯思維方法、圖形或初等數學為工具，根據各種經濟理論模型，分析日常生活相關的經濟議題。期使兼顧理論與實務、經濟學生活化，使學生對自己生活及社會發展，多一份理性智慧與判斷能力。本學期以個體經濟學為主，探討消費者與廠商選擇理論，包含供給與需求、市場均衡、消費者行為、生產者決策、政府課稅與管制措施，以及市場結構分析。期許修習本門課的同學能夠具備:
1.定義經濟學、解釋個體經濟學與總體經濟學類別，並說明其範圍。
2.了解供給與需求的意義及應用，並分析市場供需之價格彈性及影響因素，以判斷市場均衡狀況及市場機能對社會經濟的影響。
3.區別市場結構的類型及其定義與由來，並且分析各市場結構下的競爭狀態與結果。

The knowledge necessary for economics and modern business society is that people have unlimited desires and relatively limited resources, so how to choose to obtain the maximum satisfaction, maximum profit or return, and the most efficient resource allocation are all of the most important things for rational people. In other words, economics is a social science that studies human economic behavior. Therefore, this course introduces the establishment and development of economics, introduces modern economic theories one after another, and uses logical thinking methods, graphics or elementary mathematics as tools to analyze economic issues related to daily life based on various economic theory models. In order to make the theory and practice, economic life more rational and intelligent, students can develop more rational wisdom and judgment skills in their lives and social development. This period is based on individual economics, exploring consumer and manufacturer selection theoretical discussions, including supply and demand, market balance, consumer behavior, producer decisions, government tax and control measures, and market structure analysis. Students who are studying this course may have:
1. Define economics, explain individual economics and overall economics categories, and explain their scope.
2. Understand the meaning and application of supply and demand, and analyze the price elasticity and influencing factors of market supply and demand to judge the impact of market balance and market function on social economy.
3. The type and definition of the regional market structure, and the competition status and results under each market structure are analyzed.

本課程目的: 以建立學生經濟學基本概念，學習面對有限資源，如何選擇來極大化效用、利潤與效率，培養學生作決策時，具成本效益分析之能力，將來面對財經環境與經營管理議題，都能夠運用經濟學專業知識之思考模式。主要內容如下:1.消費者與廠商選擇理論:包含供給與需求、市場均衡分析、生產者決策、完全競爭市場、獨佔、外部效果與公共財。2.總體經濟學導論：如國民所得的意義與衡量、經濟福利、經濟成長、物價膨脹與貨幣政策、國際貿易等經濟觀念。

The purpose of this course is to establish basic economic concepts for students, learn limited resources, how to choose to maximize utility, profit and efficiency, cultivate students' decision-making skills, have the ability to analyze costs and benefits, and to face financial environment and business management issues, and use the thinking model of professional economic knowledge. The main contents are as follows: 1. Consumer and manufacturer selection theory: including supply and demand, market balanced analysis, producer decisions, complete competition for the market, independent ownership, external effects and public finance. 2. General economic research discussion: such as the meaning and measurement of national income, economic welfare, economic growth, price inflation and currency policy, international trade and other economic concepts.

主要教科書:
Michael Parkin 原著；王銘正譯著，經濟學(14版)，普林斯頓國際有限公司
Michael Parkin/Economics(13th Edition)/Pearson
其他參考書:
N. Gregory Mankiw原著；王銘正譯著，經濟學(8版)，東華書局股份有限公司
N. Gregory Mankiw /Principle of Economics(8th Edition)/Cengage

Main textbooks:
Original by Michael Parkin; translated by Wang Yan, Economics (14th Edition), Princeton International Co., Ltd.
Michael Parkin/Economics(13th Edition)/Pearson
Other reference books:
Original work by N. Gregory Mankiw; translated by Wang Yan, Economics (8th edition), Donghua Book Bureau Co., Ltd.
N. Gregory Mankiw /Principle of Economics(8th Edition)/Cengage