1.學習企業經營策略的理論及程序
2.瞭解產業環境對企業經營策略的影響
3.藉由個案的分析深入瞭解各種策略觀念，並能應用於實務中
4.以問題導向學習的方法，指導學弟妹共同完成期末指定之專題1. Learn the theories and procedures of corporate business strategies
2. Understand the impact of the industrial environment on corporate business strategies
3. Understand various strategic concepts through case analysis and apply them in practice
4. Use problem-oriented learning method to guide junior students to complete the designated topics at the end of the semester.
1. 策略管理係指達成公司目標的整體性行動計畫。管理者運用策略性分析程序(strategic analysis process)-選擇目標，進行內部和外部分析，辨認競爭優勢，策劃競爭策略，與設計組織-發展公司的策略，進而最大化公司的整體價值。
2. 管理者選定充分兼顧市場機會與公司能力，進而最大化公司價值的目標和策略。公司面對不同的情境需要選定不同的目標和策略，所以，目標和策略隨著情境而權變。然而，策略分析程序和方法可以適應許多不同的情境，具有普遍性的特質。
3. 策略管理課程非常重視策略性思考(strategic thinking)及策略性推理(strategic reasoning)。
4. 綜合運用課堂講授、個案研討和論文討論、等教學方法，培育基於策略性分析程序的策略管理
能力。
1. Strategic management refers to the overall action plan to achieve company goals. Managers use the strategic analysis process to select goals, conduct internal and external analysis, identify competitive advantages, plan competitive strategies, and design organizational-development strategies for the company, thereby maximizing the overall value of the company.
2. Managers select goals and strategies that fully consider market opportunities and company capabilities to maximize company value. Companies face different situations and need to select different goals and strategies. Therefore, goals and strategies change with the situation. However, strategic analysis procedures and methods can be adapted to many different situations and have universal qualities.
3. Strategic management courses attach great importance to strategic thinking and strategic reasoning.
4. Comprehensively use teaching methods such as classroom lectures, case studies, and paper discussions to cultivate strategic management based on strategic analysis procedures
ability.
本課程以個案教學為主，課堂中將發放10個國內本土企業之個案，並搭配參考教材的講授。
（可能討論的個案包含85度C、王品、春水堂、薰衣草森林、勝華、拓凱、喬山、聚陽、廣運機械等）
參考教材以于卓民、李吉仁編著之策略管理精論(2012)為主，並搭配一些較具前瞻性的管理論文或文獻。
This course is mainly based on case teaching. 10 cases of domestic domestic enterprises will be distributed in the classroom, and will be taught with reference materials.
(The cases that may be discussed include 85 Degree C, Wangpin, Chunshuitang, Lavender Forest, Shenghua, Tuokai, Qiaoshan, Juyang, Guangyun Machinery, etc.)
The reference textbook is mainly The Essence of Strategic Management (2012) edited by Yu Zhuomin and Li Jiren, and is paired with some more forward-looking management papers or literature.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期末考期末考 final exam |
20 | |
| 個案預習報告與課堂表現個案預習報告與課堂表現 Case preview report and classroom performance |
40 | |
| 管理新知與期中讀書心得管理新知與期中讀書心得 New knowledge on management and midterm reading experience |
20 | |
| 大組期末報告大組期末報告 Group final report |
20 |
