本課程在研討策略管理之主要專題及實務應用，透過理論架構複習及實務案例的導入，探討企業策略管理之規劃實施及評估控制，提供管理者建置與應用策略管理之有效學習。This course studies the main topics and practical applications of strategic management. Through the review of theoretical framework and the introduction of practical cases, it explores the planning, implementation and evaluation control of corporate strategic management, and provides managers with effective learning in establishing and applying strategic management.
策略規劃為企業管理領域的帝王學，是經營者決定經營什麼事業，事業如何經營，才能獲利、成長或存活的一門高階課程。課程內容涵蓋策略形成，策略執行與策略控制三部分，好管理者不得不學。修完此課程後，學員將有能力成為策略專案計畫的規劃與執行人員。
Strategic planning is the imperial science in the field of business management. It is an advanced course for managers to decide what business to run and how to run the business in order to profit, grow or survive. The course content covers three parts: strategy formation, strategy execution and strategy control, which good managers must learn. After completing this course, students will be able to become planners and implementers of strategic project plans.
現代策略管理 Robert M. Grant 著 劉恆逸譯 華泰文化出版
Modern Strategic Management Written by Robert M. Grant Translated by Liu Hengyi Published by Huatai Culture
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 人生_策略管理應用報告人生_策略管理應用報告 Life_Strategic Management Application Report |
20 | |
| 策略管理_章節報告策略管理_章節報告 Strategic Management_Chapter Report |
20 | |
| 企業_策略管理應用報告企業_策略管理應用報告 Enterprise_Policy Management Application Report |
40 | |
| EMBA_策略管理應用報告EMBA_策略管理應用報告 EMBA_Strategy Management Application Report |
20 |
