1. 策略管理係指達成公司目標的整體性行動計畫。換而言之，策略管理是組織為了創造和維持競爭優勢，所採取的一系列分析、決策和行動的持續性程序。管理者運用策略性分析程序(strategic analysis process)-選擇目標，進行內部和外部分析，辨認競爭優勢，策劃競爭策略，與設計組織-發展公司的策略，進而最大化公司的整體價值。
2. 管理者選定充分兼顧市場機會與公司能力，進而最大化公司價值的目標和策略。公司面對不同的情境需要選定不同的目標和策略，所以，目標和策略隨著情境而權變。然而，策略分析程序和方法可以適應許多不同的情境，具有普遍性的特質。
3. 策略管理課程非常重視策略性思考(strategic thinking)及策略性推理(strategic reasoning)。
4. 綜合運用課堂講授、個案研討和論文討論、等教學方法，培育基於策略性分析程序的策略管理
能力。1. Strategic management refers to the overall action plan that achieves the company's goals. In other words, strategy management is a continuous process for a series of analytical, decisions and actions taken by the organization to create and maintain competitive advantages. Managers use strategic analysis process - select goals, conduct internal and external analysis, identify competitive advantages, plan competitive strategies, and design organizations - develop company strategies, thereby maximizing the overall value of the company.
2. Managers choose goals and strategies to fully and combine market opportunities and company capabilities to maximize company value. When facing different situations, companies need to choose different goals and strategies, so goals and strategies change according to situations. However, strategy analysis procedures and methods can be adapted to many different situations and have universal characteristics.
3. The strategy management course attaches great importance to strategic thinking and strategic reasoning.
4. Combined teaching methods such as classroom lectures, case discussions, and discussions, and other teaching methods to cultivate strategic management based on strategic analysis procedures.
ability.
1. 策略管理係指達成公司目標的整體性行動計畫。管理者運用策略性分析程序(strategic analysis process)-選擇目標，進行內部和外部分析，辨認競爭優勢，策劃競爭策略，與設計組織-發展公司的策略，進而最大化公司的整體價值。
2. 管理者選定充分兼顧市場機會與公司能力，進而最大化公司價值的目標和策略。公司面對不同的情境需要選定不同的目標和策略，所以，目標和策略隨著情境而權變。然而，策略分析程序和方法可以適應許多不同的情境，具有普遍性的特質。
3. 策略管理課程非常重視策略性思考(strategic thinking)及策略性推理(strategic reasoning)。
4. 綜合運用課堂講授、個案研討和論文討論、等教學方法，培育基於策略性分析程序的策略管理
能力。
1. Strategic management refers to the overall action plan that achieves the company's goals. Managers use strategic analysis process - select goals, conduct internal and external analysis, identify competitive advantages, plan competitive strategies, and design organizations - develop company strategies, thereby maximizing the overall value of the company.
2. Managers choose goals and strategies to fully and combine market opportunities and company capabilities to maximize company value. When facing different situations, companies need to choose different goals and strategies, so goals and strategies change according to situations. However, strategy analysis procedures and methods can be adapted to many different situations and have universal characteristics.
3. The strategy management course attaches great importance to strategic thinking and strategic reasoning.
4. Combined teaching methods such as classroom lectures, case discussions, and discussions, and other teaching methods to cultivate strategic management based on strategic analysis procedures.
ability.
1. Strategic Management: Concept ,by Frank T. Rothaermel, New York, NY: McGraw-Hill/Irwin, (滄海圖書), 2013
2. 策略管理個案
3. 策略管理論文
1. Strategic Management: Concept , by Frank T. Rothaermel, New York, NY: McGraw-Hill/Irwin, (Yan Hai Book), 2013
2. Strategy Management Case
3. Policy Management Article
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 考試考試 exam |
50 | |
| 個案研討和論文研讀個案研討和論文研讀 Case study and discussion |
30 | |
| 課堂參與課堂參與 Class Participation |
20 |
