1.建立企業策略的基本概念
2.熟悉策略規劃的程序
3.瞭解如何使用與操作不同層次的策略1. Establish the basic concepts of corporate strategy
2. Familiar with the strategic planning process
3. Understand how to use and operate different levels of strategies
1. 策略管理係指達成公司目標的整體性行動計畫。管理者運用策略性分析程序(strategic analysis process)-選擇目標，進行內部和外部分析，辨認競爭優勢，策劃競爭策略，與設計組織-發展公司的策略，進而最大化公司的整體價值。
2. 管理者選定充分兼顧市場機會與公司能力，進而最大化公司價值的目標和策略。公司面對不同的情境需要選定不同的目標和策略，所以，目標和策略隨著情境而權變。然而，策略分析程序和方法可以適應許多不同的情境，具有普遍性的特質。
3. 策略管理課程非常重視策略性思考(strategic thinking)及策略性推理(strategic reasoning)。
4. 綜合運用課堂講授、個案研討和論文討論、等教學方法，培育基於策略性分析程序的策略管理
能力。
1. Strategic management refers to the overall action plan to achieve company goals. Managers use the strategic analysis process to select goals, conduct internal and external analysis, identify competitive advantages, plan competitive strategies, and design organizational-development strategies for the company, thereby maximizing the overall value of the company.
2. Managers select goals and strategies that fully consider market opportunities and company capabilities to maximize company value. Companies face different situations and need to select different goals and strategies. Therefore, goals and strategies change with the situation. However, strategic analysis procedures and methods can be adapted to many different situations and have universal qualities.
3. Strategic management courses attach great importance to strategic thinking and strategic reasoning.
4. Comprehensively use teaching methods such as classroom lectures, case studies, and paper discussions to cultivate strategic management based on strategic analysis procedures
ability.
Hill, Charles W. L. & Jones, Gareth R. 2013. Theory of Strategic Management, 10 e, South Western, Cengage Learning. 譯者 朱文儀/ 陳建男，策略管理 (第10版), 華泰文化事業股份有限公司，2013/04/02。
Hill, Charles W. L. & Jones, Gareth R. 2013. Theory of Strategic Management, 10 e, South Western, Cengage Learning. Translator Zhu Wenyi/Chen Jiannan, Strategic Management (10th Edition), Huatai Cultural Industry Co., Ltd., 2013/ 04/02.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 每週Reading心得報告每週Reading心得報告 Weekly Reading experience report |
40 | |
| 小組個案報告小組個案報告 Group case report |
20 | |
| 期末企業策略報告期末企業策略報告 Final corporate strategy report |
30 | |
| 出席及參與討論出席及參與討論 Attend and participate in discussions |
10 |
