Course objectives
•Develop a beginning understanding of the conceptual foundations and methodological tools of quantitative and qualitative social research
•Select appropriate quantitative and/or qualitative research methods to study a given vulnerable population or policy problem.
•Locate, understand, critically analyze, and utilize professional hospitality management research reports and articles.
•Indentify and discuss ethical issues related to research design and the reporting and use of research results.
•Discuss issues related to sampling, measurement, data collection, and internal and external threats to validity.
•To increase students’ awareness of how methodological issues being debated,
•To develop a written research proposal and oral presentation.
Course contents
•Develop a beginning understanding of the conceptual foundations
•To understand the methodological tools of quantitative and qualitative research
•To develop a written research proposal and oral presentation

Course objectives
•Develop a beginning understanding of the conceptual foundations and methodological tools of quantitative and qualified social research
•Select appropriate quantitative and/or qualified research methods to study a given vulnerable population or policy problem.
•Locate, understand, critically analyze, and utilize professional hospitality management research reports and articles.
•Indentify and discuss ethical issues related to research design and the reporting and use of research results.
•Discuss issues related to sampling, measurement, data collection, and internal and external threats to validity.
•To increase students’ awareness of how methodological issues being debated,
•To develop a written research proposal and oral presentation.
Course contents
•Develop a beginning understanding of the conceptual foundations
•To understand the methodological tools of quantitative and qualified research
•To develop a written research proposal and oral presentation

Giving the overview of Research Methods and insights into Research Methods components. Main topics include:
1.Clarifying the research question.
2.Research design strategy.
3.Data collection & preparation.
4.Data Analysis & interpretation.
5.Research reporting.
6.Management decision.

Giving the overview of Research Methods and insights into Research Methods components. Main topics include:
1.Clarifying the research question.
2. Research design strategy.
3.Data collection & preparation.
4.Data Analysis & interpretation.
5. Research reporting.
6. Management decision.

• 張紹勳 (2007) 研究方法, 滄海書局, 04-27088787
• Mark Saunders, Philip Lewis and Adrian Thornhill ( 2009) Fifth Edition, Research Method for
Business Student, Person / 施正屏 主譯 企業研究法 施正屏 學富文化事業有限公司

• Zhang Shuo (2007) Research Methods, Huahai Book Bureau, 04-27088787
• Mark Saunders, Philip Lewis and Adrian Thornhill ( 2009) Fifth Edition, Research Method for
Business Student, Person / Shi Zhengping Main Translation Corporate Research Method Shi Zhengping Xuefu Culture Industry Co., Ltd.