Course objectives
1. 了解研究的流程和理論的功能
2. 了解研究的主要概念
3. 了解研究方法的基本議題：測量、樣本、信度、效度、研究倫理
4. 操作方法：資料蒐集及資料分析
5. 能研讀、分析圖書資訊相關研究報告
6. 能研擬及撰寫論文研究計畫書及簡報製作及技巧
Course contents
1. 了解研究的流程和理論的功能
2. 了解研究方法的基本議題：測量、樣本、信度、效度、研究倫理
3. 能研擬及撰寫論文研究計畫書及簡報製作及技巧

Course objectives
1. Understand the process of research and the functions of theory
2. Understand the main concepts of research
3. Understand the basic questions of research methods: measurement, sample, reliability, validity, research ethics
4. Operation method: data collection and data analysis
5. Be able to study and analyze book information related research reports
6. Be able to study and write research plans and briefings and techniques
Course contents
1. Understand the process of research and the functions of theory
2. Understand the basic questions of research methods: measurement, sample, reliability, validity, research ethics
3. Be able to study and write research plans and briefings and techniques

引導學員了解論文進行所需的學術研究程序或是案例研究的寫作方法，課堂藉由架構式的講述及寫作練習，進一步剖析各研究主題所需使用的研究方法，並對主要的研究方法有深入介紹。

Instructing students to understand the required academic research procedures or case studies for the writing methods of the paper. Through structural lectures and writing practice, the classroom further analyzes the research methods required for each research topic, and provides an in-depth introduction to the main research methods.

• 張紹勳 (2007) 研究方法, 滄海書局, 04-27088787
• 楊正學 (2007) 實務專題製作: 企業研究方法的實踐, 新文京開發出版社, 02, 2244-8188

• Zhang Shuo (2007) Research Methods, Huahai Book Bureau, 04-27088787
• Yang Zhengxue (2007) Production of practical topics: The practice of corporate research methods, Xinwenjing Development Press, 02, 2244-8188