本課程的主要目的在使學生了解研究的意義、過程、及方法，包括研究問題產生、研究過程、研究寫作，並能閱讀及評論相關研究報告、撰寫研究計畫。社會科學之管理學科，存在著多種研究方法，各種方法背後可能也存在著相異的研究邏輯。本課程包括（1）實證主義的研究邏輯和研究步驟，(2）調查方法的資料蒐集程序和量化分析, 以及 (3) 實驗法及質性研究(田野觀察/個案研究/詮釋)的研究方法。The main purpose of this course is to enable students to understand the meaning, process, and methods of research, including research problem generation, research process, research writing, and be able to read and comment on related research reports and write research plans. There are many research methods in the management department of social sciences, and there may be different research logic behind various methods. This course includes (1) practical research logic and research steps, (2) data collection procedures and quantitative analysis of survey methods, and (3) practical experiment methods and quality research (field observation/case research/examination).
引導學員了解論文進行所需的學術研究程序或是案例研究的寫作方法，課堂藉由架構式的講述及寫作練習，進一步剖析各研究主題所需使用的研究方法，並對主要的研究方法有深入介紹。
Instructing students to understand the required academic research procedures or case studies for the writing methods of the paper. Through structural lectures and writing practice, the classroom further analyzes the research methods required for each research topic, and provides an in-depth introduction to the main research methods.
張紹勳 (2007) 研究方法, 滄海書局, 04-27088787
楊正學 (2007) 實務專題製作: 企業研究方法的實踐, 新文京開發出版社, 02, 2244-8188
Zhang Shuo (2007) Research Methods, Huahai Books Bureau, 04-27088787
Yang Zhengxue (2007) Production of practical topics: The practicality of corporate research methods, Xinwenjing Development Press, 02, 2244-8188
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂出席率及互動課堂出席率及互動 Class attendance and interaction |
40 | 出席狀況與課堂中參予為此課程40% |
| 期中考 期中考 Midterm exam |
20 | 期中考包含簡答、選擇及是非題 |
| 紙本計劃書及口頭簡報PPTs紙本計劃書及口頭簡報PPTs Paper plan and mouth brief PPTs |
30 | 計劃書繳交期限為 2018 年1月9日 晚上10點前上傳 |
