1. 培養同學未來進行獨立研究時所需之量化基礎
2. 使同學們瞭解研究常用之研究方法
3. 介紹文獻之研究方法及實例1. Cultivate the quantitative foundations required by classmates when conducting independent research in the future
2. Let students understand the commonly used research methods
3. Research methods and examples of introduction literature
本課程是研究方法的基礎課程，課程目的是要讓研究所學生具備進行企業管理領域研究的基本觀念、知識及技能。因此課程目標在讓修課同學能夠：
1. 建立企業研究之基本概念。
2. 熟悉企業研究之程序。
3. 瞭解各種研究之設計。
4. 學會衡量方法、問卷設計及抽樣。
5. 簡介質化研究方法及各種數量分析方法。
本課程將利用教師課程講授、研究論文研討、上機實習、及進行研究報告等方法，培養修課同學研究方法的基本觀念、知識及技能，以便有基本的能力閱讀企業管理領域的論文，並奠定進行企業管理領域研究的基礎。
This course is a basic course of research methods. The purpose of the course is to enable the students of the institute to have the basic concepts, knowledge and skills to conduct corporate management research. Therefore, the course goal is to allow students in the course to:
1. Establish the basic concept of enterprise research.
2. Be familiar with the procedures of enterprise research.
3. Understand the design of various researches.
4. Learn how to measure, questionnaire design and sampling.
5. Introduction to quality research methods and various quantitative analysis methods.
This course will use teacher course lectures, research and discussions, study and conduct research reports and other methods to cultivate the basic concepts, knowledge and skills of the research methods in the course, so as to have the basic ability to read articles in the field of enterprise management and lay the foundation for conducting research in the field of enterprise management.
1. 吳萬益，「企業研究方法」（五版），華泰文化，民104年。
2. Hair, J. F. Jr., W. C. Black, B. J. Babin, R. E. Anderson (2010), Multivariate Data Analysis: A Global Perspective, 7th ed., Pearson.
3. Wooldridge, J. M. (2012) Introductory Econometrics: A Modern Approach, 5th Edition., Thomson South-Western.
1. Wu Wanyi, "Enterprise Research Methods" (Fifth Edition), Huatai Culture, 104 years.
2. Hair, J. F. Jr., W. C. Black, B. J. Babin, R. E. Anderson (2010), Multivariate Data Analysis: A Global Perspective, 7th ed., Pearson.
3. Wooldridge, J. M. (2012) Introductory Econometrics: A Modern Approach, 5th Edition., Thomson South-Western.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂上參與及報告課堂上參與及報告 Participate in class and report |
60 | |
| 期中考期中考 Midterm exam |
20 | |
| 期末報告期末報告 Final report |
20 |
