• Develop a beginning understanding of the conceptual foundations and methodological tools of quantitative and qualitative social research
• Select appropriate quantitative and/or qualitative research methods to study a given vulnerable population or policy problem.
• Locate, understand, critically analyze, and utilize professional hospitality management research reports and articles.
• Identify and discuss ethical issues related to research design and the reporting and use of research results.
• Discuss issues related to sampling, measurement, data collection, and internal and external threats to validity.
• To increase students’ awareness of how methodological issues being debated,
• To develop a written research proposal and oral presentation.

• Develop a beginning understanding of the conceptual foundations and methodological tools of quantitative and qualified social research
• Select appropriate quantitative and/or qualified research methods to study a given vulnerable population or policy problem.
• Locate, understand, critically analyze, and utilize professional hospitality management research reports and articles.
• Identify and discuss ethical issues related to research design and the reporting and use of research results.
• Discuss issues related to sampling, measurement, data collection, and internal and external threats to validity.
• To increase students’ awareness of how methodological issues being debated,
• To develop a written research proposal and oral presentation.

Giving the overview of Research Methods and insights into Research Methods components. Main topics include:
1.Clarifying the research question.
2.Research design strategy.
3.Data collection & preparation.
4.Data Analysis & interpretation.
5.Research reporting.
6.Management decision.

Giving the overview of Research Methods and insights into Research Methods components. Main topics include:
1.Clarifying the research question.
2. Research design strategy.
3.Data collection & preparation.
4.Data Analysis & interpretation.
5. Research reporting.
6. Management decision.

• 張紹勳 (2007) 研究方法, 滄海書局, 04-27088787
• Mark Saunders, Philip Lewis and Adrian Thornhill ( 2009) Fifth Edition, Research Method for Business Student, Person / 施正屏 主譯 企業研究法 施正屏 學富文化事業有限公司

• Zhang Shuo (2007) Research Methods, Huahai Book Bureau, 04-27088787
• Mark Saunders, Philip Lewis and Adrian Thornhill ( 2009) Fifth Edition, Research Method for Business Student, Person / Shi Zhengping Main Translation Corporate Research Method Shi Zhengping Xuefu Culture Co., Ltd.