個體經濟學主要討論個別經濟單位的決策行為，包括消費者、勞工，與廠商等。例如，消費者為什麼會購買某類商品，價格與所得又如何影響消費的決策。勞工為什麼會選擇進入職場，工作幾小時，工資如何影響他的決策。廠商如何生產才能使成本最低，以及在市場銷售產品，應如何定價才能使利潤最大Individual economics mainly discusses the decision-making behavior of individual economic units, including consumers, labor, and manufacturers. For example, why consumers buy certain types of goods, and how price and income affect consumption decisions. Why does a worker choose to enter the workplace, how many hours he works, and how wages affect his decision-making. How manufacturers can produce to minimize costs, and how to price products to maximize profits when selling products in the market
經濟學旨在探討人們在有限的資源下如何做選擇？以及人們所選擇的活動，會造成什麼樣的結果？由於人們受到利己心的驅使，在資源（預算限制）及制度（法律規範）等限制條件下，會做理性選擇，以爭取最大私利，故個體經濟學亦可視為研究人類選擇行為的學問。長久以來，經由理論及實證研究的發展，經濟學已建構出一系列的模型，可用來解釋或預測經濟活動的結果。本課程旨在分析個別決策者（消費者、廠商）的選擇行為，及由此所導致的市場價格及資源配置狀況，以期對經濟活動（或行為）有更佳的瞭解。本課程屬於進階課程，著重在細膩分析，有較多模型或圖形的討論。課程內容包括：消費者選擇理論與應用、不確定狀況下之選擇、生產與成本、競爭性市場、不完全競爭市場、獨占力下的定價行為、基本賽局理論、要素市場理論、一般均衡理論、訊息不對稱及市場失靈等。
Economics aims to explore how people make choices with limited resources? And what are the consequences of the activities people choose? Because people are driven by self-interest and make rational choices under the constraints of resources (budget constraints) and systems (legal norms) to strive for maximum self-interest, individual economics can also be regarded as the study of human choice behavior. For a long time, through the development of theoretical and empirical research, economics has constructed a series of models that can be used to explain or predict the results of economic activities. This course aims to analyze the choice behavior of individual decision makers (consumers, manufacturers) and the resulting market prices and resource allocation conditions, in order to have a better understanding of economic activities (or behaviors). This course is an advanced course, focusing on detailed analysis, with more discussion of models or graphics. Course contents include: consumer choice theory and application, choice under uncertainty, production and cost, competitive market, imperfect competitive market, pricing behavior under monopoly power, basic game theory, factor market theory, general equilibrium theory , information asymmetry and market failure, etc.
1. 經濟學，第五版，朱敬一、林全、陳昭南、陳添枝等合著，華泰書局。
2. 個體經濟學理論與應用，陳正倉、林惠玲合著，雙業書局。
1. Economics, fifth edition, co-authored by Zhu Jingyi, Lin Quan, Chen Zhaonan, Chen Tianzhi, etc., Huatai Book Company.
2. The Theory and Application of Individual Economics, co-authored by Chen Zhengcang and Lin Huiling, Shuangye Bookstore.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期末考期末考 final exam |
30 | |
| 期中考期中考 midterm exam |
30 | |
| 小考小考 Quiz |
20 | |
| 上課出席狀況與寫筆記上課出席狀況與寫筆記 Class attendance and note-taking |
20 |
