課程目標:本課程是個體經濟學的入門，我們將以循序漸進的介紹方式，將繁雜的理論與運算過程，以簡明的分析架構呈現，並輔以應用實例，讓學生在學習抽象的概念之餘，能適度的觀察與理解現實情境中常見的社會現象與商業行為。本課程對於經濟理論與基本觀念的介紹條理分明，前後的聯繫非常嚴謹，是初次進入個體經濟學領域者不可欠缺的課程。學生若能用心學習，必能有所斬獲，開展視野，進入經濟學有趣的世界。本課程基本的供給需求理論、市場結構等主題外，還加入行為經濟學更是近來經濟學研究的熱門領域。Course Objectives: This course is an introduction to individual economics. We will introduce the complex theory and calculation process in a step-by-step manner in a concise analytical framework, supplemented by application examples, so that students can learn abstract concepts while , can appropriately observe and understand common social phenomena and business behaviors in real situations. This course introduces economic theories and basic concepts in a clear and logical manner, and the connections between them are very rigorous. It is an indispensable course for those entering the field of individual economics for the first time. If students can study hard, they will definitely gain something, expand their horizons, and enter the interesting world of economics. In addition to the basic supply and demand theory, market structure and other topics in this course, behavioral economics is also included, which is a popular field of economic research recently.
經濟學旨在探討人們在有限的資源下如何做選擇？以及人們所選擇的活動，會造成什麼樣的結果？由於人們受到利己心的驅使，在資源（預算限制）及制度（法律規範）等限制條件下，會做理性選擇，以爭取最大私利，故個體經濟學亦可視為研究人類選擇行為的學問。長久以來，經由理論及實證研究的發展，經濟學已建構出一系列的模型，可用來解釋或預測經濟活動的結果。本課程旨在分析個別決策者（消費者、廠商）的選擇行為，及由此所導致的市場價格及資源配置狀況，以期對經濟活動（或行為）有更佳的瞭解。本課程屬於進階課程，著重在細膩分析，有較多模型或圖形的討論。課程內容包括：消費者選擇理論與應用、不確定狀況下之選擇、生產與成本、競爭性市場、不完全競爭市場、獨占力下的定價行為、基本賽局理論、要素市場理論、一般均衡理論、訊息不對稱及市場失靈等。
Economics aims to explore how people make choices with limited resources? And what are the consequences of the activities people choose? Because people are driven by self-interest and make rational choices under the constraints of resources (budget constraints) and systems (legal norms) to strive for maximum self-interest, individual economics can also be regarded as the study of human choice behavior. For a long time, through the development of theoretical and empirical research, economics has constructed a series of models that can be used to explain or predict the results of economic activities. This course aims to analyze the choice behavior of individual decision makers (consumers, manufacturers) and the resulting market prices and resource allocation conditions, in order to have a better understanding of economic activities (or behaviors). This course is an advanced course, focusing on detailed analysis, with more discussion of models or graphics. Course content includes: consumer choice theory and application, choice under uncertainty, production and cost, competitive market, imperfect competitive market, pricing behavior under monopoly power, basic game theory, factor market theory, general equilibrium theory , information asymmetry and market failure, etc.
個體經濟學:理論與應用 中文第二版 2011年 (Theory and Application of Intermediate Microeconomics 11/E)
Individual Economics: Theory and Application Chinese Second Edition 2011 (Theory and Application of Intermediate Microeconomics 11/E)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中與期末各50%期中與期末各50% 50% each for midterm and final |
100 |
