1.基本的圖形及數理分析能力。
2.探討消費者及廠商的選擇行為。
3.瞭解競爭市場的運作。
4.探討市場失靈的問題。
5.分析不完全競爭市場。
6.探討要素市場。1. Basic graphics and mathematical analysis skills.
2. Explore the choice behavior of consumers and manufacturers.
3. Understand the operation of competitive markets.
4. Discuss the problem of market failure.
5. Analyze imperfectly competitive markets.
6. Discuss factor markets.
經濟學旨在探討人們在有限的資源下如何做選擇？以及人們所選擇的活動，會造成什麼樣的結果？由於人們受到利己心的驅使，在資源（預算限制）及制度（法律規範）等限制條件下，會做理性選擇，以爭取最大私利，故個體經濟學亦可視為研究人類選擇行為的學問。長久以來，經由理論及實證研究的發展，經濟學已建構出一系列的模型，可用來解釋或預測經濟活動的結果。本課程旨在分析個別決策者（消費者、廠商）的選擇行為，及由此所導致的市場價格及資源配置狀況，以期對經濟活動（或行為）有更佳的瞭解。本課程屬於進階課程，著重在細膩分析，有較多模型或圖形的討論。課程內容包括：消費者選擇理論與應用、不確定狀況下之選擇、生產與成本、競爭性市場、不完全競爭市場、獨占力下的定價行為、基本賽局理論、要素市場理論、一般均衡理論、訊息不對稱及市場失靈等。
Economics aims to explore how people make choices with limited resources? And what are the consequences of the activities people choose? Because people are driven by self-interest and make rational choices under the constraints of resources (budget constraints) and systems (legal norms) to strive for maximum self-interest, individual economics can also be regarded as the study of human choice behavior. For a long time, through the development of theoretical and empirical research, economics has constructed a series of models that can be used to explain or predict the results of economic activities. This course aims to analyze the choice behavior of individual decision makers (consumers, manufacturers) and the resulting market prices and resource allocation conditions, in order to have a better understanding of economic activities (or behaviors). This course is an advanced course, focusing on detailed analysis, with more discussion of models or graphics. Course contents include: consumer choice theory and application, choice under uncertainty, production and cost, competitive market, imperfect competitive market, pricing behavior under monopoly power, basic game theory, factor market theory, general equilibrium theory , information asymmetry and market failure, etc.
教材：
1.陳正倉、林惠玲合著：個體經濟學（2013），台北：雙葉書廊有限公司。
2.梁秀精：個體經濟學講義（2011），教學平台。
參考書籍：
Don Waldman: Microeconomics(2009)，台北：雙葉書廊代理。（有翻譯本2011年版）
Hal R. Varian：Intermediate Microeconomics(2010),W. W. Norton & Company.台北：科大圖書代理。
R. Pindyck/D. Rubinfeld: Microeconomics (2005)， 台北：華泰文化代理。
W. Nicholson/C. Snyder: Theory and Application ofIntermediate Microeconomics,11th ed. (2011)，
台北：雙葉書廊代理。（有翻譯本）
張原卿：個體經濟學（2007），台北：學富文化事業有限公司。
Textbook:
1. Chen Zhengcang and Lin Huiling co-authored: Individual Economics (2013), Taipei: Shuangye Bookstore Co., Ltd.
2. Liang Xiujing: Lecture Notes on Individual Economics (2011), teaching platform.
Reference books:
Don Waldman: Microeconomics(2009), Taipei: Shuangye Bookstore Agency. (A 2011 translation is available)
Hal R. Varian: Intermediate Microeconomics(2010), W. W. Norton & Company. Taipei: HKUST Book Agency.
R. Pindyck/D. Rubinfeld: Microeconomics (2005), Taipei: Huatai Cultural Agency.
W. Nicholson/C. Snyder: Theory and Application ofIntermediate Microeconomics,11th ed. (2011),
Taipei: Shuangye Bookstore Agency. (Available in translation)
Zhang Yuanqing: Individual Economics (2007), Taipei: Xuefu Cultural Enterprise Co., Ltd.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平常成績平常成績 normal grades |
30 | （包括小考及課堂參與） |
| 期中考試期中考試 midterm exam |
35 | |
| 期末考試期末考試 final exam |
35 |
