1. To become familiar with the range of concepts in the arena of international business
2. To develop skill in using a variety of analytical frameworks for making decision in international business
3. To develop skill in organizing for effectively entering and operating in international markets.
4. Development of critical thinking and problem solving competencies in international business.1. To become familiar with the range of concepts in the arena of international business
2. To develop skill in using a variety of analytical frameworks for making decisions in international business
3. To develop skill in organizing for effectively entering and operating in international markets.
4. Development of critical thinking and problem solving competencies in international business.
透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。
Through theory and case teaching, students will have a full understanding of the operations of multinational enterprises and become familiar with globalization, global political and cultural environment, overseas direct investment, international business strategies, international business organizations, overseas market entry strategies, global production and outsourcing , global marketing, and global human resource management.
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Mid-term testMid-term test mid-term test |
20 | closed-book; based on the textbook, lecture notes, and other assigned readings covered between weeks 1-10 |
| Final ExamFinal Exam final exam |
30 | Final exam is a centralized exam and will cover the entire syllabus. The format is short essay writing. The teaching assistant will inform you the venue of the exam later. |
| Business PlanBusiness Plan business plan |
35 | For the group project, students need to develop an international business plan for a local brand/produce to go aboard. Student group is required to submit a written business plan and make a presentation for the proposal and the final plan. |
| Business ResearchBusiness Research business research |
15 |
