透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。Through theory and plan teaching, students can have a full understanding of the operation of cross-border enterprises, and be familiar with globalization, global politics and cultural environment, overseas direct investment, international corporate strategies, international corporate organizations, overseas market entry strategies, global production and outsourcing , global marketing, and global human resources management.
透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。
Through theory and plan teaching, students can have a full understanding of the operation of cross-border enterprises, and be familiar with globalization, global politics and cultural environment, overseas direct investment, international corporate strategies, international corporate organizations, overseas market entry strategies, global production and outsourcing , global marketing, and global human resources management.
Cavusgil, S. Tamer., Knight, Gary., Riesenberger, John R. (2012). International Business: The New Realities.2e.
C av US Gil, S. tamer., knight, Gary., R IEsen Berger, John R. (2012). international business: the new reality.2.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Middle ExamMiddle Exam middle exam |
30 | |
| Final ExamFinal Exam final exam |
30 | |
| Case Study (team work) and AssignmentsCase Study (team work) and Assignments case study (teamwork) and assignments |
30 | |
| participationparticipation participation |
10 |
