本課程強調國際企業的管理與策略面，詳盡且深入的介紹跨國策略之評估、制定、執行，以及重要功能面的管理活動。This course emphasizes the management and strategy aspects of international enterprises, and provides detailed and in-depth introduction to the evaluation, formulation, execution of cross-border strategies, as well as management activities of important functional aspects.
透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。
Through theory and plan teaching, students can have a full understanding of the operation of cross-border enterprises, and be familiar with globalization, global politics and cultural environment, overseas direct investment, international corporate strategies, international corporate organizations, overseas market entry strategies, global production and outsourcing , global marketing, and global human resources management.
教科書:
Cullen(2014), Multinational Management: A Strategic Approach ，6/e ，(華泰文化出版)。
參考書:
方至民(2006),國際企業管理-建構全球營運優勢，前程文化事業有限公司，第一版。
于卓民 (2008),國際企業管理， 第三版，華泰文化出版。
Textbook:
Cullen (2014), Multinational Management: A Strategic Approach, 6/e, (Published by Huatai Culture).
Reference book:
Fang Zhimin (2006), International Enterprise Management-Construction Global Operations Advantages, Qiancheng Cultural Affairs Co., Ltd., First Edition.
Yu Zhuomin (2008), International Enterprise Management, Third Edition, Published by Huatai Culture.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
40 | |
| 期末考期末考 Final exam |
40 | |
| 個案報告個案報告 A case report |
20 |
