本課程強調國際企業的管理與策略面，詳盡且深入的介紹跨國策略之評估、制定、執行，以及重要功能面的管理活動。This course emphasizes the management and strategy aspects of international enterprises, providing a detailed and in-depth introduction to the evaluation, formulation, and execution of multinational strategies, as well as important functional aspects of management activities.
透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。
Through theory and case teaching, students will have a full understanding of the operations of multinational enterprises and become familiar with globalization, global political and cultural environment, overseas direct investment, international business strategies, international business organizations, overseas market entry strategies, global production and outsourcing , global marketing, and global human resource management.
教科書:
Cullen(2014), Multinational Management: A Strategic Approach ，6/e ，(華泰文化出版)。
參考書:
方至民(2006),國際企業管理-建構全球營運優勢，前程文化事業有限公司，第一版。
于卓民 (2008),國際企業管理， 第三版，華泰文化出版。
Textbook:
Cullen(2014), Multinational Management: A Strategic Approach, 6/e, (Huatai Culture Publishing).
Reference books:
Fang Zhimin (2006), International Business Management-Constructing Global Operational Advantages, Qiancheng Cultural Enterprise Co., Ltd., first edition.
Yu Zhuomin (2008), International Business Management, third edition, Huatai Culture Publishing.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
40 | |
| 期末考期末考 final exam |
40 | |
| 個案報告個案報告 case report |
20 |
