國際/全球管理是多元文化或跨文化環境的規劃，組織，領導，和控制程序；探討多元文化或跨文化環境，發展經營管理策略，設計及營運管理系統，和管理人力資源，以確保持久的競爭優勢。
綜合使用「課程講授」和「個案討論」教學方法，培育分析國際/全球市場的經營環境與規劃及執行國際/全球策略的全球策略管理能力。International/global management is the planning, organization, leadership, and control procedures for a multicultural or cross-cultural environment; explore multicultural or cross-cultural environments, develop business management strategies, design and operation management systems, and manage human resources to ensure long-lasting Competitive advantages.
Use the "course lecture" and "case discussion" teaching methods in a comprehensive manner to cultivate global strategy management capabilities to analyze the operating environment and planning of the international/global market and to implement international/global strategies.
透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。
Through theory and plan teaching, students can have a full understanding of the operation of cross-border enterprises, and be familiar with globalization, global politics and cultural environment, overseas direct investment, international corporate strategies, international corporate organizations, overseas market entry strategies, global production and outsourcing , global marketing, and global human resources management.
教本：
1.International Business:The New Realities , by S. Tamer Cavusgil ,Gary Knight , and John R. Riesenberger , third edition, Upper Saddle, NJ: Prentice-Hall, (華泰) , 2014
2.Supplements
Teaching book:
1.International Business:The New Realities , by S. Tamer Cavusgil ,Gary Knight , and John R. Riesenberger , third edition, Upper Saddle, NJ: Prentice-Hall, (Huatai), 2014
2.Supplements
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 考試考試 exam |
50 | |
| 分組個案研討分組個案研討 Sub-group case study |
35 | |
| 課堂討論課堂討論 Class discussion |
15 |
