1.學習國際企業存在、運作、競爭與發展的理論與實務
2.瞭解國際市場環境對企業經營策略的影響
3.探討企業、產業、與國家層次的競爭力，並應用在企業管理領域中
4.整合企業管理領域各項知識，以應用在國際企業經營與管理問題與決策上
5.藉由個案的分析深入瞭解各種觀念，並能應用於實務中1. Learn the theory and practice of the existence, operation, competition and development of international enterprises
2. Understand the impact of the international market environment on corporate business strategies
3. Discuss the competitiveness of enterprises, industries, and national levels, and apply it in the field of business management
4. Integrate various knowledge in the field of business management to apply it to international business operation and management issues and decision-making
5. Understand various concepts in depth through case analysis and apply them in practice
透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。
Through theory and case teaching, students will have a full understanding of the operations of multinational enterprises and become familiar with globalization, global political and cultural environment, overseas direct investment, international business strategies, international business organizations, overseas market entry strategies, global production and outsourcing , global marketing, and global human resource management.
指定教科書一本，另搭配6個國際企業個案與兩本參考書之討論。
One designated textbook is provided, along with discussions on six international business cases and two reference books.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中報告期中報告 interim report |
20 | |
| 期末考期末考 final exam |
25 | |
| 期末報告期末報告 Final report |
25 | |
| 課堂討論課堂討論 Class discussion |
15 | |
| 分組個案討論作業分組個案討論作業 Group case discussion assignment |
15 |
