1.學習國際企業存在、運作、競爭與發展的理論與實務
2.瞭解國際市場環境對企業經營策略的影響
3.探討企業、產業、與國家層次的競爭力，並應用在企業管理領域中
4.整合企業管理領域各項知識，以應用在國際企業經營與管理問題與決策上
5.藉由個案的分析深入瞭解各種觀念，並能應用於實務中1. Learn the theory and practice of the existence, operation, competition and development of international enterprises
2. Understand the impact of international market environment on corporate business strategies
3. Explore the competitiveness of enterprises, industries, and national levels, and apply them in the enterprise management field
4. Integrate various knowledge in the enterprise management field to apply it to international enterprise management and management issues and decisions
5. Through case analysis, you can understand various concepts in depth and apply them to practice
透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。
Through theory and plan teaching, students can have a full understanding of the operations of cross-border enterprises, and be familiar with globalization, global politics and cultural environment, overseas direct investment, international corporate strategies, international corporate organizations, overseas market entry strategies, global production and outsourcing, global marketing, and global human resources management.
指定教科書一本，另搭配6個國際企業個案與兩本參考書之討論。
A designated textbook is discussed with 6 international corporate cases and two reference books.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中報告期中報告 Midterm Report |
20 | |
| 期末考期末考 Final exam |
25 | |
| 期末報告期末報告 Final report |
25 | |
| 課堂討論課堂討論 Class discussion |
15 | |
| 分組個案討論作業分組個案討論作業 Sub-assemble case discussion |
15 |
