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國際經營與貿易學系
course information of 113 - 1 | 1336 Business English (II)(商用英文(二))

1336 - 商用英文(二) Business English (II)


教育目標 Course Target

To improve students’ listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.To improve students’ listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.


課程概述 Course Description

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service. Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.


參考書目 Reference Books

Provided as assigned.
provided as assigned.


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
Mid-term examinationMid-term examination
mid-term examination
25
Final examinationFinal examination
final examination
25
Daily workDaily work
daily work
50 participation, preparation, team analyses quality, motivation, written work, quizzes, homework, group project quality

授課大綱 Course Plan

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相似課程 Related Course

必修-1330 Business English (II) / 商用英文(二) (國貿系3A,授課教師:Donald Gotcher,三/6,7[M217])
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必修-1333 Business English (II) / 商用英文(二) (國貿系3B,授課教師:Donald Gotcher,三/3,4[M217])
必修-1334 Business English (II) / 商用英文(二) (國貿系3B,授課教師:羅愛倫,四/3,4[M115])
必修-1337 Business English (II) / 商用英文(二) (國貿系3C,授課教師:羅愛倫,四/1,2[M228])

Course Information

Description

學分 Credit:2-2
上課時間 Course Time:Monday/6,7[M217]
授課教師 Teacher:Donald Gotcher
修課班級 Class:國貿系3C
選課備註 Memo:另行分班
授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 30 person in the class.
目前選課人數為 30 人。

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