1330 - 商用英文(二)

Business English (II)

教育目標 Course Target

To improve students’ listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

To improve students’ listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories include: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

課程概述 Course Description

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

Have students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories include: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.

參考書目 Reference Books

Provided as assigned.

Provided as assigned.

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Mid-term examination
Mid-term examination
25
Final examination
Final examination
25
Daily work
Daily work
50 participation, preparation, team analyses quality, motivation, written work, quizzes, homework, group project quality

授課大綱 Course Plan

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Click the link below to view the detailed course plan

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時間地點
Time & Room
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操作
Actions
必修-1331
國貿系3A 羅愛倫 一/3,4[M134] 2-2 詳細資訊 Details
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國貿系3B Donald Gotcher 三/3,4[M217] 2-2 詳細資訊 Details
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國貿系3B 羅愛倫 四/3,4[M115] 2-2 詳細資訊 Details
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國貿系3C Donald Gotcher 一/6,7[M217] 2-2 詳細資訊 Details
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國貿系3C 羅愛倫 四/1,2[M228] 2-2 詳細資訊 Details

課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 1330
  • 學分 Credit: 2-2
  • 上課時間 Course Time:
    Wednesday/6,7[M217]
  • 授課教師 Teacher:
    Donald Gotcher
  • 修課班級 Class:
    國貿系3A
  • 選課備註 Memo:
    另行分班
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 18 人

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