6074 - 行銷管理 Marketing Management

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教育目標 Course Target

每週以專題講座及學術研討方式進行，邀請財務領域的專家學者蒞臨交流指導，提升學生具競爭力之學術研究能量，期達到鼓勵學術與經驗傳承之目的。It is held every week through topic lectures and academic seminars. Experts from financial fields are invited to exchange and guide, to enhance students' competitive academic research energy, and to achieve the purpose of encouraging academic and experience inheritance.

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參考書目 Reference Books

(1). 張國雄著，行銷管理，第5版，雙葉書廊，2018年。
(2). Robert F. Hartley (2009), Marketing: Mistakes and Successes, Eleventh edition. 行銷個案分析；中譯第三版(2010)，智勝書局。

(1). Zhang Guoxiong, Marketing Management, 5th edition, Double Leaf Library, 2018.
(2). Robert F. Hartley (2009), Marketing: Mistakes and Successes, Eleventh edition. Marketing case analysis; Chinese translation third edition (2010), Intelligent Book Bureau.

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評分方式 Grading

評分項目 Grading Method	配分比例 Grading percentage	說明 Description
課程參與課程參與 Course Participation	100

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授課大綱 Course Plan

Click here to open the course plan. Course Plan

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